Influencer Marketing Manager

Job Title: Influencer Marketing Manager

Location: Remote

Company: Petra Brands

About Us: Petrabrands.com is a dynamic and innovative company specializing in [brief description of your company’s products/services]. We are committed to delivering exceptional products to our customers and are seeking a talented Influencer Marketing Manager to join our team.

Position Overview: We are looking for an experienced Influencer Marketing Manager to develop and execute strategies that leverage TikTok influencers to drive sales to our TTS and retail channels. This role requires a strategic thinker with a passion for social media marketing and a proven track record of successful influencer partnerships.

Key Responsibilities:

• Create and implement comprehensive influencer marketing strategies focused on TikTok to enhance brand visibility and drive sales.
• Identify and establish relationships with TikTok influencers whose audiences align with our target market.
• Oversee the end-to-end execution of influencer campaigns, including content creation, scheduling, and performance tracking.
• Work closely with internal teams, including marketing, sales, and product development, to ensure influencer campaigns align with overall business objectives.
• Monitor and analyze campaign performance metrics, providing regular reports and insights to optimize future initiatives.
• Manage campaign budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Coordinate the distribution of products to influencers, ensuring timely delivery and proper documentation.

Key Performance Indicators (KPIs):

• Product Distribution: Number of products successfully sent to influencers per campaign.
• View Generation: Total views generated from influencer content across TikTok.
• Engagement Metrics: Likes, comments, shares, and saves on influencer posts.
• Conversion Rates: Percentage of viewers who make a purchase or take a desired action.
• Return on Investment (ROI): Revenue generated relative to campaign costs.

Qualifications:

• Bachelor’s degree in Marketing, Communications, or a related field.
• Minimum of 3-5 years of experience in influencer marketing, with a focus on TikTok.
• Proven track record of successful influencer partnerships and campaigns.
• Strong understanding of TikTok’s platform, trends, and best practices.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to analyze data and derive actionable insights.
• Creative mindset with attention to detail.
• Proficiency in social media management and analytics tools.

Preferred Qualifications:

• Experience in retail CPG/E-Commerce
• Familiarity with influencer marketing platforms and tools.
• Ability to work in a fast-paced, dynamic environment.

Benefits:

• Competitive salary and performance-based incentives.
• Flexible work schedule with remote options.
• Professional development opportunities.
• Collaborative and innovative work culture.

Petra Brands is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.