Offer summary

Qualifications:

5+ years of experience in B2C & DTC ecommerce marketing., Strong understanding of customer personas and buying behaviors., Expertise in SEO, PPC, CRO, and email marketing., Excellent project management and communication skills..

Key responsabilities:

Own and execute the full-funnel marketing strategy across various platforms.

Manage and optimize paid media campaigns to maximize return on ad spend.

Lead conversion rate optimization and website improvements for higher sales.

Analyze performance data to drive continuous optimization and decision-making.

Job description

About Us:

A trusted leader in GPS tracking and security solutions, serving consumers for over 20 years. We sell direct-to-consumer (DTC) through BrickHouseSecurity.com and major online marketplaces like Amazon, Walmart, and Best Buy. We are an established brand with a strong, experienced team our employees stay with us for the long haul, with an average tenure of 5-8 years. This is a rare opportunity to join a stable, profitable, and fast-growing ecommerce business where you'll have a real impact.

About the job:

Were looking for a strategic, data-driven Ecommerce Marketing Manager to take ownership of customer acquisition, retention, and revenue growth across our website and third-party marketplaces. This role requires deep customer persona expertise understanding what drives trust, purchase decisions, and long-term value while also managing financial performance (CAC to LTV) to scale profitably.

You will lead all digital marketing efforts while also directing creative development to ensure our ads, website content, and product pages convert while staying on brand. You'll manage a mix of in-house and external teams across SEO, PPC, CRO, email marketing, and marketplace optimization.

Duties & Responsibilities:

Own and execute the full-funnel marketing strategy across BrickHouseSecurity.com and marketplaces (Amazon, Walmart, Best Buy, etc.).
Deeply understand our customer personas how they shop, what builds trust, and what drives purchasing decisions.
Optimize CAC to LTV to ensure scalable and profitable growth.
Direct and develop high-converting, on-brand creative (ads, landing pages, website content, product pages).
Manage and optimize paid media campaigns (Google Ads, Meta, Amazon Ads) to maximize ROAS.
Oversee SEO strategy to increase organic traffic and rankings.
Lead conversion rate optimization (CRO) and website improvements to drive higher sales and retention.
Develop and execute email marketing campaigns to increase engagement, retention, and LTV.
Direct in-house and external teams for creative, web design, and marketing execution.
Analyze performance data to drive continuous optimization and smarter decision- making.
Stay ahead of ecommerce trends, consumer behavior shifts, and marketplace policies.

Qualifications:
5+ years of experience leading B2C & DTC ecommerce marketing.
Proven ability to develop high-converting, on-brand creative (ads, website content, landing pages).
Strong understanding of customer personas, buying behaviors, and trust drivers in ecommerce.
Experience with CAC to LTV modeling and financial optimization of marketing spend.
Experience managing Amazon, Walmart, and other major marketplaces.
Expertise in SEO, PPC, CRO, email marketing, and performance analytics.
Experience working with Google Analytics, Shopify, Amazon Seller Central, and other marketing tools.
Ability to direct and manage external agencies for creative, web design, and paid media.
Data-driven mindset with strong analytical skills to measure performance and refine strategies.
Excellent project management, communication, and leadership skills.
Must be able to work East Coast business hours.

Contract length: 3 months (with possibility to be extended into a yearly contract)

Perks: