JOB SUMMARY:
The Senior Product Manager will execute the strategic roadmap for PrimeRx MARKET, a B2B pharmaceutical marketplace serving pharmacies and healthcare providers. This role focuses on optimizing platform performance, ensuring seamless transactions, integrating PrimeRx MARKET with complementary digital solutions, and leveraging data to maximize purchasing opportunities for buyers. The Senior Product Manager will improve product discoverability, pricing insights, and supplier participation by leveraging data-driven insights and competitive pricing strategies that empower buyers and foster supplier competition.
This role demands proactive adaptation to industry dynamics, regulatory changes, and customer needs to sustain PrimeRx MARKET’s competitive edge. The Senior Product Manager will implement best-in-class digital commerce strategies, driving frictionless transactions, automation, and pricing transparency. By leveraging real-time market intelligence, they will identify opportunities for competitive differentiation, anticipate industry shifts, and drive ongoing innovation.
This position involves close collaboration with engineering, UX, marketing, sales, and customer success teams to execute product initiatives and improve platform usability, automation, and marketplace intelligence. The Senior Product Manager will also own the quarterly planning process, ensuring product development aligns with business goals, market conditions, and evolving customer needs.
Market analysis, competitive intelligence, and go-to-market (GTM) strategy are key to this role. The Senior Product Manager will track industry trends, regulatory changes, and competitor strategies to refine product decisions while working with marketing and sales teams to drive successful product launches and adoption.
This role requires travel as needed for in-person meetings, customer and supplier engagements, and industry conferences.
KEY RESPONSIBILITIESProduct Strategy & RoadmapCollaborate with leadership and stakeholders to refine the product roadmap, balancing short-term wins with long-term strategic goals.Own the quarterly planning process, ensuring roadmap priorities align with customer needs, market trends, and business objectives.Gather feedback from customers, suppliers, and stakeholders to drive impactful product enhancements.Conduct usability studies and analyze behavioral data to improve user engagement and identify areas for optimization.Track industry trends, regulatory changes, and competitive landscape to inform product strategy.
Execution & Cross-Functional LeadershipDrive end-to-end product execution, ensuring timely, high-quality feature releases.Partner with engineering, UX, sales, and marketing to align feature development with business objectives, ensuring smooth adoption.Establish KPIs and track product performance, adoption, and business impact.Define and manage A/B testing, pilot programs, and phased rollouts to validate improvements.
Marketplace Optimization & Buyer EngagementImprove the buyer experience through streamlined ordering, license verification, self-service tools, and payment workflows.Enable EDI integration with wholesalers, allowing buyers to compare and complete transactions across all suppliers.Empower buyers with competitive transparency, surfacing real-time pricing, availability, and purchasing insights across primary and secondary suppliers to facilitate cost-effective decision-making.Optimize search, categorization, and discovery to enhance transaction efficiency.Implement dynamic pricing, data-driven promotions, and supply-demand analytics to drive buyer engagement.Proactively enable supplier adoption of marketplace tools (API/EDI integrations, inventory automation, enhanced product visibility) to enhance competition and optimize value for buyers.Support GTM strategies, collaborating with sales and marketing to drive adoption and user education.
Data-Driven Innovation & Continuous ImprovementLeverage real-time purchasing insights, behavioral analytics, and predictive modeling to guide feature enhancements.Develop AI-powered purchasing recommendations that incorporate contract terms, rebates, dynamic pricing, and supplier performance insights to help pharmacies maximize cost savings while optimizing purchasing efficiency.Utilize competitive intelligence, automated pricing, and analytics to enhance buyer decision-making.Continuously monitor and adapt to regulatory changes, market conditions, and emerging digital commerce trends.Work with finance, operations, and BI teams to evaluate the financial impact of product enhancements.JOB COMPETENCIES:Proven ability to drive marketplace growth, optimizing buyer engagement, transaction efficiency, and supplier engagement through optimized participation and competition.Deep understanding of digital commerce trends, pricing strategies, behavioral analytics, and automation.Experience leading cross-functional teams across engineering, UX, sales, and marketing.Strong prioritization skills, balancing user impact, technical feasibility, and business goals.Data-driven mindset, using analytics, user research, and modeling to improve product performance.Ability to manage multiple projects in a fast-paced environment with strong accountability.Excellent communication and leadership skills, aligning stakeholders on product vision and execution.QUALIFICATIONS:Required Experience:5+ years of product management experience in e-commerce or digital marketplaces (B2B or B2C).Demonstrated success in scaling online marketplaces, driving buyer adoption, supplier engagement, and transaction volume.Experience leading iterative product development, incorporating feedback loops and phased rollouts.Strong analytical skills, with experience using SQL, Google Analytics, Tableau, or similar tools.Expertise in A/B testing, conversion optimization, and customer behavior analytics.Understanding of pricing intelligence, marketplace liquidity, and supply chain dynamics.Experience using product analytics tools (Pendo, Mixpanel, FullStory) to evaluate user behavior.Preferred Experience:Experience in the pharmacy industry, including knowledge of GPOs, pharmacy purchasing processes, and supplier negotiations, is highly preferred.Experience with API and EDI integrations, marketplace automation, and inventory management.Experience in procurement optimization, order management, or marketplace-driven payment processing solutions.Familiarity with AI-driven marketplace recommendations, predictive analytics, and real-time pricing strategies.WORKING CONDITIONS:Remote role, requiring collaboration across distributed teams. This role requires travel as needed for in-person meetings, customer and supplier engagements, and industry conferences.About PrimeRx
PrimeRx, developed by Micro Merchant Systems, is the premier pharmacy management software solution for pharmacies of every size. PrimeRx is an award-winning, all-encompassing solution that automates core functions, streamlines workflows, and empowers pharmacies to provide exceptional patient care. With its intuitive, adaptable interface, pharmacies can customize their experience, placing patients at the forefront. PrimeRx is trusted by thousands of pharmacies nationwide and was recently acknowledged for innovation by the American Business Awards. PrimeRx is the catalyst for transforming your pharmacy and enhancing patient care.
Our hiring process is in compliance with applicable law. All persons hired are required to verify identity and work eligibility and complete employment eligibility verification.
We do not accept unsolicited headhunter and agency resumes. We will not pay fees to any third-party agency or Company that does not have a signed agreement with PrimeRx. PrimeRx is an equal-opportunity employer.
We eagerly seek applicants of diverse backgrounds and hire without regard to race, color, gender identity, religion, national origin, ancestry, citizenship, physical abilities (or disability), age, sexual orientation, veteran status, or any other characteristic protected by law.