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Data Operations Analyst

Remote: 
Full Remote
Salary: 
70 - 85K yearly
Experience: 
Mid-level (2-5 years)
Work from: 
New York (USA), United States

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VIPRE Security Group
201 - 500 Employees
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Job description

Description
Position at Everyday Health - Division

Everyday Health Group (EHG) is a recognized leader in patient and provider education and services attracting an engaged audience of over 74 million health consumers and over 890,000 U.S. practicing physicians and clinicians. Our mission is to drive better clinical and health outcomes through decision-making informed by highly relevant information, data, and analytics. We empower healthcare providers, consumers and payers with trusted content and services delivered through Everyday Health Group’s world-class brands.
The Opportunity
Everyday Health Group is looking for a Data Operations Analyst who will be an integral part of the data operations team, working to ensure smooth day-to-day execution of programmatic campaigns. You will support campaign pacing, monitor key performance indicators (KPIs), and assist in the maintaining and management of Domo dashboards and data segmentation for our audience and data sales initiatives. Additionally, you will play a key role in managing inventory availability requests to ensure ad inventory is optimized for both internal and external sales efforts.
This role is ideal for someone who thrives in a fast-paced, data-driven environment and is passionate about data operations and campaign efficiency.
Key Responsibilities:
  • Campaign Trafficking & Pacing: Assist the trafficking team in managing the daily execution of programmatic campaigns. Monitor campaign pacing to ensure they stay on track to meet client goals and KPIs.
  • Performance Tracking: Help track, report, and analyze campaign KPIs (e.g., impressions, clicks, conversions) and provide insights to optimize campaign performance.
  • Audience Activation: Support the development of audience segments for internal and external data usage. Create, maintain segments and provide reporting for internal stakeholders. 
  • Reporting & Analysis: Review performance data of audience extension campaigns, ensuring metrics such as delivery, pacing, and KPIs are accurately tracked and communicated to clients and internal stakeholders. 
  • Forecasting Requests: Help manage and fulfill inventory requests by working closely with internal teams to ensure ad inventory is aligned with client needs and campaign goals.
  • Optimization Recommendations: Analyze performance data and provide actionable recommendations to optimize campaign delivery, targeting, and ROI.
  • Domo Reporting & Dashboards: Maintain reporting dashboards to monitor and visualize campaign performance, inventory usage, and KPIs. Ensure the quality of new and existing dashboards and datasets by troubleshooting and performing quality assurance tasks, with a focus on new reporting products and campaigns.
Job Qualifications
  • Bachelor’s degree in Marketing, Business, Data Analytics, or a related field.
  • 1-3 years of experience in programmatic media buying, trafficking, or digital media analysis.
  • Proficiency managing interactive reporting dashboards and visualizations in business intelligence tools.
  • Familiarity with Data Management Platforms (DMPs) for audience segmentation and management.
  • Understanding of programmatic advertising metrics (impressions, CTR, conversion rates, etc.) and campaign optimization techniques.
  • Advanced skills in Excel (pivot tables, VLOOKUP, formulas) and experience with data visualization tools such as Domo, Tableau, or Google Data Studio.
  • Experience with programmatic buying platforms (DV360, The Trade Desk, Deep Intent etc.) and ad operations tools (e.g., Google Ad Manager, Doubleverify, IAS).
  • Solid understanding of how audience data is segmented and activated for targeting in both programmatic and direct sales environments.
  • Strong organizational skills with an ability to manage multiple priorities and deadlines in a fast-paced environment.
  • Excellent communication skills and ability to present data insights to non-technical stakeholders.
Our Culture and Values
We created our values together to guide our collective purpose and pursuits. We are collaborators and problem solvers. We empower one another to make informed decisions and to be enabled towards action. We embrace success. We recognize that innovation can spark and be born from any of us no matter our individual role or background. We encourage open mindedness and sensitivity to each other and our environment. Our personal and professional passions get ignited, nurtured and supported. We value that doing is greater than talking as the most measurable means of impact. Our collective purpose to deliver enlightened audience experiences with trusted brands is what drives the success of our business and our professional satisfaction.  
Life at Everyday Health
At Everyday Health Group, a division of Ziff Davis, we work in a culture of collaboration and welcome those who desire to join our growing global community.  We believe in careers versus jobs and people versus employees.  We seek enthusiastic individuals with an entrepreneurial spirit looking for an environment that rewards your best work.                                                                                                                                                                                                      
Everyday Health offers competitive salaries in addition to robust health and wellness benefits including medical, dental, vision, life and disability benefits, Flexible Spending accounts, 401(k) with company match, an Employee Stock Purchase Plan, Pregnancy and Parental leave, Family Planning Support via Maven, Flexible Time Off, Volunteer Time Off, Fitness Reimbursement as well as employee-focused engagement and education programs, including Employee Resource Groups and company-sponsored events. If you’re seeking a dynamic, flexible work environment where you can see the direct impact of your performance, then Everyday Health is the place for you.  Everyday Health Group has employees located in 40+ states as well as offices in NYC, Asheville, Boston, London, England and Mumbai, India. 
Everyday Health Group is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive and equitable environment for all employees.
Note: The salary compensation for this role is $70,000 to $85,000. Individual pay within the compensation range for this business unit specific role is determined based on a variety of factors including experience, scope of the role, capabilities to perform the role, education and training, as well as business and company performance.

Required profile

Experience

Level of experience: Mid-level (2-5 years)
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

DomoAnalyticsAudience SegmentationCampaign ManagementProgrammatic Media BuyingAdWorksPerformance-Based AdvertisingData VisualizationData ManagementDigital MediaBusiness Intelligence Tools

Other Skills

  • Microsoft Excel
  • Organizational Skills
  • Communication
  • Problem Solving
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