Growth Marketer (Remote, AU or US)

About Optimal 

Optimal is a leading user research platform that empowers organisations to create exceptional experiences for their customers across a range of industries and mediums. Our platform offers a suite of tools for conducting various experience research methods including discovery, usability testing, card sorting, and tree testing. We are committed to helping our clients make data-driven decisions and deliver outstanding experiences.

The role

At Optimal we provide powerful UX research tools to help teams make data-driven decisions. Trusted by the world’s biggest brands, we’re on a mission to help teams create delightful, user-friendly products that people love. As we continue to scale, we're looking for a Growth Marketer to join our team and help take our enterprise user acquisition, activation,  and retention to the next level.

You’ll collaborate with cross-functional teams across Marketing, Product, and Sales to build and execute data-driven campaigns that scale our user base, improve our onboarding process, and drive ongoing engagement with our platform.

What you'll do

Growth Strategy & Execution:

• Develop and implement data-driven growth strategies to acquire new users and retain existing customers
• Optimize conversion rates across the entire user journey - from awareness and acquisition and acquisition through to  activation and retention
• Identify and execute innovative marketing campaigns across email, content, paid media, and partnerships

Demand Generation

• Manage and optimize paid marketing campaigns to drive high-quality traffic and maximize ROI
• Measure and report on performance of marketing campaigns and other key performance metrics within the marketing funnel 
• Own and manage lead nurture content and strategy  to increase velocity of inbound leads
• Lead the marketing and sales relationship with responsibility for marketing and sales handover of leads 
• Own demand generation technology stack including Hubspot 

Retention & Engagement:

• Develop and execute customer retention campaigns, including email nurturing, in-app messaging, and customer re-engagement efforts
• Work with the product team to create personalized in-product experiences that drive usage and retention
• Analyze customer behavior to identify opportunities for improving the user journey, onboarding, and overall satisfaction

Data-Driven Decisions:

• Track and measure the performance of all growth initiatives, leveraging analytics tools (e.g., Google Analytics, SFDC) to inform decisions
• Conduct cohort analysis, funnel analysis, and user segmentation to better understand user behavior and improve key metrics (e.g., LTV, churn, CAC)
• Build and maintain dashboards and reports to track key growth metrics and inform leadership on progress toward goals

What we’re looking for:

• 10+ years of experience in growth marketing, digital marketing, or a related field, preferably within a SaaS or B2B environment
• A proven track record of driving user acquisition, engagement, and retention
• Strong hands-on experience with demand generation tools such as HubSpot, Salesforce, and Google Analytics
• Deep understanding of how to optimize the user journey and improve metrics like LTV, CAC, and churn
• Strong project management skills, with the ability to prioritize and drive execution

What’s in it for you:

• Competitive salary (we offer a salary that reflects your experience and the value you’ll bring to our team)
• Annual wellbeing allowance and support
• Generous annual learning and development fund
• Employee Share Option Plan (ESOP) to help you benefit from the long-term success of the company.
• Home office set-up support
• 4 weeks annual leave, plus an additional day off on your birthday!
• Opportunities for professional growth and development

Be part of a fast-growing company that’s trusted by the biggest brands in the world and work in an innovative environment where your work makes a real impact. If you’re a growth marketing leader with a passion for data-driven results and scaling user-centric platforms, we would love to hear from you.