Senior Product Designer (User-Centric & Design Systems)

The needs of the user is everything to us, and how those needs are served falls under our Product teams.

They’re fact-finders.

They’re builders.

They’re ideators of easy to use, information rich resources across our whole platform who - along with Analytics teams - get to the ‘why’ in order to create unrivalled user experiences.

We are looking for a Senior Product Designer to work across User-Centric Stream and Design System. This role is an opportunity to craft intuitive, user-focused experiences while also shaping and maintaining a scalable, accessible design system. The ideal candidate will be comfortable switching between these domains — diving deep into UX/UI design to enhance product experiences and ensuring consistency, efficiency, and structure within our design system. You will work closely with cross-functional teams to drive innovation and impact millions of users worldwide.

Your Experience

Must have:

• 6+ years of experience designing digital products for web and mobile platforms.
• 2+ years of experience in leading or contributing to a design system, including defining, maintaining, and scaling design components and patterns.
• A portfolio showcasing case studies in both product design and design system projects, demonstrating strategic thinking, strong UX/UI design, a clear problem-solving process, and measurable impact on users and business outcomes.
• Experience collaborating effectively with cross-functional peers and stakeholders.
• Passion for designing complex user journeys, attention to detail, and ability to communicate and justify design decisions effectively.
• Deep understanding of the end-to-end design process, from ideation to launch, including collaboration with engineers to troubleshoot technical issues and ensure high-quality implementation.
• Strong competence in Figma and common design tools, with experience creating interactive prototypes (Protopie, Figma, After Effects preferred).
• Ability to create and maintain comprehensive documentation and usage guidelines for design system components, tokens, and variables.
• Experience working closely with engineers to implement, refine, and scale design system components effectively.
• Ability to drive design system governance, including contribution workflows, versioning, and stakeholder alignment.
• Expertise in A11Y, ensuring consistency, scalability, and inclusivity.

Nice to have:

• Prior experience working in health tech or wellness apps.
• Experience collaborating closely with content creators, for example, editors or writers. 

What you'll be doing

You'll be responsible for:

USER-CENTRIC STREAM

• Design intuitive, user-centered experiences that empower users to better understand their bodies and health.
• Collaborate closely with UX Researchers and Data Analysts to gather insights and validate design decisions.
• Support Product Managers and Design Leads in shaping initiatives and defining the roadmap.
• Partner with Content Designers to co-design and enhance content-driven experiences.
• Run discovery activities and ideation sessions such as design sprints or workshops.
• Develop end-to-end user journeys, from early-stage prototypes to high-fidelity mockups.
• Advocate for accessibility (A11Y) and ensure designs are inclusive and scalable across different user groups.

DESIGN SYSTEM

• Build, maintain, and evolve Flo’s Design System from the ground up, ensuring scalability, usability, and alignment with business and user needs. 
• Create and define new components, patterns, and templates using atomic design principles.
• Provide clear documentation and guidelines on how to use components, styles, and patterns.
• Establish collaboration processes, defining roles and responsibilities within the Design System framework.
• Work with Design System Champions to implement and promote best practices.
• Organize design tokens and variables to optimize productivity and usability.
• Lead training and knowledge-sharing sessions to onboard new team members and keep stakeholders aligned. 
• Implement versioning and contribution guidelines to maintain a structured and scalable design system.
• Ensure accessibility standards are met and guide designers in creating inclusive experiences.
• Collaborate with engineers to develop and refine design system components, ensuring seamless implementation.

You'll be targeted on:

• User-Centric: Growth of retention by customer segment.
• Design Systems: Reduced time to market, experienced by both designers and engineers. 

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