ZOE combines scientific research with cutting-edge AI to improve the health of millions. We are a remote-first, well-funded scale-up created by the world’s top scientists and backed by founders, investors, and entrepreneurs who have built multi-billion dollar tech companies. Our personalised nutrition program radically reimagines a fundamental human need – eating well for your body. Currently available in the US and the UK with a waitlist of over 300,000 people, ZOE is already helping tens of thousands of its members adopt a healthier lifestyle. Our collective work and expertise in biology, engineering, data science, and nutrition science have led to multiple breakthrough papers in leading scientific journals such as Nature Medicine, Science, The Lancet, and more. We value inclusivity, transparency, ownership, open-mindedness and diversity. We are passionate about delivering great results and learning in the open. We want our teams to have the freedom to make long-term, high-impact decisions, and the well-being of our teammates and the people around us is a top priority. We're currently hiring and we'd love to hear from you - https://joinzoe.com/careers

We Are Redefining How People Approach Their Health

ZOE is the science and nutrition company leading a movement to transform the health of millions.

We exist because the food we eat is making us sick. Most of what we are taught about food is wrong.

ZOE runs the world’s largest nutrition science study to find scientifically proven solutions.

Our randomized controlled trial of ZOE proves that if you eat the right food for your body, you can feel healthier in weeks and be on track for more healthy years.

ZOE can change the way you eat, feel, and live. We host world-leading scientists on our podcast and bring proven science to your plate with Daily30+, our 30+ plant supplement.

Over 100,000 people rely on ZOE Membership, our personalized nutrition program, to make smarter food choices. ZOE Membership turns complex science into clear step-by-step actions, helping you improve your health with every meal.

ZOE means life — and you can change your life with food.

Visit our career page and become a ZOEntist 🚀

💼 About the role

We’re looking for a highly skilled and experienced Senior Product Designer who shares our passion for redefining how people approach their health. At ZOE, we’re transforming a fundamental human need—eating well—through our personalised nutrition program, developed by world-leading nutrition scientists.

As part of our dynamic E-commerce team, you’ll design best-in-class, mobile-first e-commerce experiences that convert curious website visitors into ZOE customers. You connect the dots between Product, Brand and Marketing to shape seamless, engaging, and compelling purchase journeys—from product discovery to checkout—driving both user satisfaction and business growth.

In this role, you’ll be part of a close-knit product trio (Senior Product Manager, Designer, Engineering Lead) and partner with engineers, data scientists, marketers, and nutrition scientists to deliver user-centric, data-informed design solutions. You’ll own the entire design process—from discovery and ideation to solution design, user research, high-fidelity execution, and managing and developing our Design System.

This role is perfect for someone who thrives in fast-paced, experiment-driven environments, enjoys shaping the future of e-commerce design, and is eager to make a measurable impact. You’ll work on a variety of projects, from bold, innovative initiatives to iterative experiments and conversion optimisation efforts. Your designs will reflect the ZOE brand, deliver value, and drive conversions. You’ll report to our Head of Growth Design and collaborate closely with our talented Product Design team.

You'll...

Develop and execute design strategies that enable product discovery and drive conversion

Collaborate with cross-functional team to design and implement experiments, A/B tests, and iterative design solutions.

Collaborate with our Creative Studio and Marketing team to ensure we deliver seamless, consistent user journeys across different touch points

Create compelling, crafted visual designs, and seamless user experiences across the purchase journey.

Analyse user data, feedback, and behavioural metrics to identify opportunities, inform design decisions and drive continuous improvement.

Design and optimize landing pages, product details pages, checkout and upsell flows, and other key surfaces.

Conduct and run user research to gather insights, validate design decisions, and understand user needs.

Advocate for user-centered design principles while balancing business objectives.

Stay up-to-date with industry trends, tools, and best practices in e-commerce and growth design.

Contribute to the evolution of the team’s ways of working and the overall culture.

What makes you a great fit:

Passion for health, wellness, and nutrition, with an interest in creating products that have a positive impact on users' lives.

Experience in e-commerce or growth design, with a track record of driving user and business impact.

User-first mindset—you’re curious and empathetic, and skilled at translating user insights into impactful and effective design solutions.

Data-informed approach—you make design decisions backed by evidence while trusting your instincts when necessary. You measure success by the impact your designs have on users and business goals, not just by the final design file.

Collaborative spirit—you’re a great teammate and fun to work with.

Exceptional visual design skills and a keen eye for creating polished, compelling, and cohesive designs that elevate the user experience.

Expertise in managing and improving Design Systems to ensure consistency and scalability

Ability to influence and manage stakeholders—you present ideas persuasively, and navigate feedback effectively

Willingness to take on constructive feedback from stakeholders at all levels, with the ability to iterate quickly, adapt, and refine designs effectively.

(Bonus) Motion design skills—while not required, experience adding micro-interactions or animations is a plus.

We’re looking for:

5+ years of experience in end-to-end product design

Proven track record of driving growth through design in a fast-paced environment.

Strong conceptual and problem-solving skills.

Excellent visual design skills and some experience in e-commerce and/or growth design

Strong understanding of user behavior, conversion rate optimization, and data-informed design

Experience in conducting and running user research

Experience with A/B testing, experimentation frameworks, and performance metrics.

Expertise in managing and evolving Design Systems

Proficiency in Figma and Adobe Creative Suite

Excellent communication, presentation and collaboration skills.

Portfolio showcasing growth-focused design projects and results.

📢 Our Hiring Process

Stage 0: Portfolio Review

Our Design Team and Talent Team will review your portfolio to assess whether your experience aligns with the requirements of the role. Please ensure you attach your portfolio during the application process.

Stage 1: Talent Acquisition Screen

A conversation with our Talent Team to learn more about you, discuss your experience, and share insights into ZOE and the role.

Stage 2: Hiring Manager Screen

A deeper dive into your expertise, design process, problem-solving skills, and how you approach design challenges.

Stage 3: Portfolio Dive

A deep dive into 2-3 case studies, with a focus on your design thinking, problem-solving, and ability to deliver impactful, beautifully crafted design solutions

Stage 4: Final Stage Interview

Cross-Functional Interview – Collaborate with cross-functional partners to discuss your approach to working with teams and how your designs can influence various stakeholders.

Behavioural Interview with Leadership – A values-based conversation with our leadership team to ensure alignment with ZOE’s culture and goals.

The experience, skills, and attributes listed above reflect what we believe will contribute to success in this role. If you're passionate about ZOE and the opportunity, but don't meet 100% of the criteria, we still encourage you to apply. We are committed to supporting growth and are happy to offer upskilling opportunities where possible.

Compensation Philosophy

At ZOE, we are committed to offering competitive and equitable compensation that reflects the value of each role and aligns with regional labor market standards. Our approach to compensation goes beyond just base salary — we offer a comprehensive package that includes base pay and stock options, ensuring that every team member is rewarded for their contributions to the company’s growth and success.

We believe that building a thriving team requires not only providing fair and competitive compensation but also fostering an environment where success is shared collectively. Our total compensation package is designed to support the well-being of our employees, recognise their individual contributions, and empower them to grow alongside ZOE.

Benefits & Perks

At ZOE we understand the significant role our benefits play in motivating, inspiring and safeguarding our employees' well-being. Our benefits strategy is thoughtfully designed to echo our mission and values, recognising the diverse needs arising from different life stages of our ZOEntists.

Our approach to benefits takes an inclusive and flexible view of both personal and professional growth. From competitive health insurance and wellness packages to inclusive parental policies, building connection, and tailored professional development programs, we've got you covered.

At ZOE, we continue to build a benefits package that invests in our team members’ long-term personal and professional growth and wellbeing, adding to this list as it evolves.

Equal opportunities

We are committed to fostering a diverse and inclusive team where every individual can bring their authentic self to work. We believe that this is key to our success and are dedicated to positively impacting the tech industry. As part of our commitment to equal opportunities, we encourage candidates from underrepresented backgrounds to apply. We ensure a respectful and inclusive environment for all and do not discriminate on the basis of race, colour, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age. If you require any accommodations during the interview process, please feel free to inform us, and we will make every effort to support your needs.

Senior Product Designer

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