Growth Manager - Apps

We are seeking someone intelligent, energetic, and driven to create real impact on millions of lives as our Growth Manager. This role is in charge of driving product marketing and growth marketing strategy and initiatives in our Apps division, which includes two direct-to-consumer apps in the health and wellness space.

Company Overview

We're Wombat Apps, the parent company of the much loved Carb Manager app (the #1 health app for people on a low-carb diet) and the industry redefining marketing-tech platform Tastenetwork.io. We are incubating a new consumer-facing app that will re-imagine and redefine how consumer apps impact holistic health. 

Our people think we are an amazing company to work for because:

• The benefits of a work-from-home lifestyle
• The reach and impact of an established brand
• The energy and dynamism of a startup
• The stability of a profitable company 
• A creative, entrepreneurial, friendly, and supportive culture
• The ability to make a real, positive impact on millions of lives

Responsibilities

• You will be directly responsible for our app download growth and a key contributor to net subscriber growth
• Develop product marketing strategy, approach, and coordinate cross-functional resources to execute on those plans
• Be the chief storyteller of our brand and products through effective product positioning and messaging
• Build analytics and data-backed measurable KPIs for experiments and growth marketing plans. Monitor and present plan effectiveness metrics to leadership and stakeholder teams
• Lead product launches and feature releases across multiple channels that drive growth in user acquisition, engagement and retention
• Plan and manage paid user acquisition campaigns across app stores (Apple Search Ads, Google Play Ads), Facebook, Google Ads, and other paid media channels to drive targeted app installs, maximize ROI, and optimize cost-per-install.
• Identify insights from the competitive landscape, user research, our app reviews and ratings, and market trends to develop recommendations to influence the product roadmap
• Coach fellow marketers on growth marketing tactics.

Requirements

1. 3+ years of direct experience in either Product Marketing or Growth Marketing in DTC apps or digital products, and has proficiency in the other
2. Strong analytical skills and ability to distill data into insights
3. Exceptional written and verbal skills to deliver succinct, impactful messaging that resonates with our users, and communicate media and internal stakeholders
4. Ability to focus on and prioritize the most important impactful work, and stay organized in a fast-paced Agile environment
5. A true team spirit and excellent collaboration skills
6. Deep curiosity and drive to continuously improve your ability to deliver results and expand your knowledge and skills

You will excel here if you…

1. Have a strong interest in health and fitness
2. Possess top-notch integrity, grit, judgment, and the ability to think critically
3. Have direct experience in marketing products from concept (0) to launch (1)
4. Are skilled in translating research into positioning and messaging decisions
5. Can excel at navigating ambiguity and thrive in fast-paced environments
6. Are passionate in originality in your thinking and craftsmanship in your marketing techniques
7. Have good business sense and are a quick study in fields adjacent to marketing
8. You stay up to date with the latest marketing technologies and tactics

Benefits

We're a fun, friendly, talented group of product-minded professionals, who love designing features that delight and support our customers, learning new technologies, sharing memes, and swapping recipes. Our team hails from all corners of the globe, from the Americas to Europe to India and beyond.

• Work from anywhere
• Competitive salary
• Medical/dental/vision coverage
• 401(k) option for U.S. employees
• Paid holidays and vacation days
• Wellness and Learning benefits