Manager, Performance Marketing (Virtual)

About The Position

The Manager, Performance Marketing collaborates to execute digital campaign strategy across display, video, mobile, search and paid social campaigns. An individual regularly identifies and implements opportunities for optimization, including but not limited to advertising creative and landing page optimization, bid management, tactic and partner evaluation. The Manager, Performance Marketing collaborates to define, communicate, and track key performance indicators and success metrics and provides periodic and ad-hoc reports.

What You’ll Do

• Collaborate to develop digital media strategies and key performance indicators to meet organizational goals.
• Execute implement marketing programs with an online delivery, including integrated, cross-channel digital campaigns that include publisher direct, programmatic display, social, email marketing, streaming audio, and online and streaming video.
• Develop recommendations and operations plan to meet the required KPIs across the acquisition funnel, including, creative insights, estimated delivery, and other relevant components.
• Continually assess and report on campaign and program performance, determine why programs succeed or fail, identify optimization tests, growth opportunities, and pursue investment areas to drive results.
• Participate in planning and negotiating campaigns; implement and manage campaigns that drive brand equity, brand engagement and demand generation goals that meet or exceed the University’s objectives.
• Select, mentor, coach and evaluate staff as required by business needs; establish and monitor appropriate employee performance objectives; prepare and present employee check-ins and one-on-one discussions; implement mentoring and coaching plans, or disciplinary action, where appropriate.
• Perform other duties as assigned or apparent.
  
  

NOTE: The Primary Accountabilities above are intended to describe the general content and requirements of the position and are not intended to be an exhaustive statement of duties. Incumbents may perform all or most of the Primary Accountabilities listed above. Specific goals or responsibilities will be documented in incumbents’ performance objectives as outlined by the incumbents’ immediate manager.

SUPERVISORY RESPONSIBILITY: Direct management of Staff

Minimum Education And Related Work Experience

• Bachelor’s degree in a Marketing or Communications related discipline and four (4) years of media management experience across a wide spectrum of media channels, providing knowledge and experience to set-up, execute, and report on campaigns within the native platforms and DSPs, and direct experience working with strategic media partners (e.g., Google, Facebook)
  
  

OR

• High School Diploma or GED and Google Ads Certifications in Display, Video & Measurement, and four (4) years of media management experience across a wide spectrum of media channels, providing the knowledge and experience to set-up, execute, and report on campaigns within the native platforms and DSPs, and direct experience working with strategic media partners (e.g., Google, Facebook)
  
  

Additional Qualifications

• Master’s degree
• One (1) year of experience directly managing other marketing professionals
• Two (2) years of experience in a media agency, direct or digital agency
• Experience managing large scale media budget supporting integrated/Digital advertising campaigns
• Deep capability managing digital performance programs across programmatic, social, remarketing and digital video
• Hands-on experience working and directing campaign performance and analytics/tools and a demonstrated ability to dig into data in order to mine actionable insights
• Exceptional communication skills with proven ability to work well with others to maintain and build cross-functional (internal and external) relationships including agency partners, internal clients and leadership team
  
  

University of Phoenix is an Equal Opportunity employer.

If you are an active-duty military member seeking employment when off-duty, compliance with Department of Defense Joint Ethics Regulation, 5500-7-R, is required prior to starting employment with University of Phoenix. You are advised to contact your base Judge Advocate General to seek such approval and answer any questions.