Coordinator, Entertainment Publicity

Coordinator, Entertainment Publicity 

Location: Remote 

Our Mission.

Our mission is to unlock the business value and cultural impact of historically underestimated audiences.

What is WORTHI? 

WORTHI is a full-service cultural connections agency, where we grow brands and build IP by harnessing the massive influence, buying power and sheer size of underestimated audiences. 

Our Unique Approach

At WORTHI, we implement an ethnographic marketing approach into everything we do. Ethnography is the study of people and cultures, and we steep ourselves in the behaviors and desires of specific communities, and create the cultural relevance between their unique needs, and a brand’s unique story, to create a lasting bond.​ Why? Because these audiences influence and define broader culture and offer inarguable and extensive bottom line value to brands, and ultimately, their business longevity depends on their adoption… This is growth marketing. Full stop. 

Our WORTHI Values:

• Embody Excellence
• Lead with Empathy + Respect
• Do The Right Thing
• Keep it 💯
• Insatiable Curiosity
• Creative AF
• Multipliers, not Diminishers
• Deep Rooted Passion
• Fail Fast
• Partnership over Vendorship 

Capabilities:

• Brand Strategy
• Creative Production
• Public Relations
• Influencer + Creators
• Brand Partnerships
• Experiential 
• Analytics

THE JOB. 

We are looking for a Coordinator, Entertainment PR to join the growing PR organization at WORTHI. 

Our Coordinator will ideally be a strong communicator (written, verbal and presentation) with excellent organizational and administrative skills. This role requires someone with 2-3 years of post-graduate entertainment PR experience, with an emphasis on multicultural audiences being a major plus. This junior level executive will help us at WORTHI partner with our growing roster of clients and be our quarterback in assisting departmental flow and account execution to ensure we are servicing our clients with precision and excellence. 

This person must be forward thinking, a great writer and proficient at delegation, organization and prioritizing tasks. There must be a willingness to get one's “hands dirty” and a natural passion and understanding of PR as a whole. This person will be a self-motivated team player who will be reliable, resourceful, open to growth, accountable and will operate with an open, “can do'' and strategic mindset. 

Reporting directly to Sr. Director, Entertainment PR, your duties will include, but not be limited to, the following:

• Support strategy development and execution
• Support with pitching for campaigns, events, corporate communications and more
• Build media lists and conduct research for clients and for our internal database
• Support on-site events and facilitation in market or where needed based on client activity or needs
• Stay up-to-date on the latest trends in the given category of our clients
• Produce and distribute media coverage reports
• Administrative duties (i.e. note taking and circulation internally and to clients, developing call agendas, managing schedules, travel booking, expenses, etc.)
• Participate in new business RFPs
• Occasional evening or weekend work may be needed based on client needs

Qualifications: 

• Excellent organization and time management skills.
• Result-oriented and client-focused with a passion for communications and public relations practice.
• Ability to proactively communicate well both verbally and in writing with clients, vendors, and internal teams.
• Good problem-solving, and troubleshooting skills.
• Consistent follow-through ability to traffic communication and ensure accuracy.
• A creative point of view, a “can-do” attitude and a “what’s next” mentality.
• Good at prioritizing tasks. 
• Understands the social-first nature of PR and how the media landscape is continuing to evolve in the digital frontier inclusive of influencer engagement. 
• Burning interest in cultivating and furthering media relations with consumer and tech journalists. Multicultural contacts are a plus.
• Consistently bring ideas that amaze and inspire our clients and our team.
• Ability to juggle multiple projects at one time.
• Able to thrive in a fast-paced environment.
• Ability to provide and receive feedback.

THE HUMAN. 

The candidates we’re looking for: 

• Embody Excellence
• Lead With Empathy + Respect
• Do The Right Thing
• Keep it 💯
• Insatiable Curiosity
• Creative AF
• Multipliers, not Diminishers
• Deep Rooted Passion
• Fail Fast
• Partnership not Vendorship 

LIFE AT WORTHI. 

We believe strongly that (1) the more diverse our people are, the better our work will be and (2) we want you to be passionate about your work, but also passionate about life and have ample room to explore those passions outside of work. As an employee, you can expect: 

• A supportive, inclusive atmosphere and a team that values your contributions 
• An attractive and competitive compensation package 
• A generous and well-rounded benefits program featuring PTO, comprehensive medical benefits, cell phone compensation, 401k and much more

Pay Range: $50,000 - $60,000 USD (dependent on skills, experience, and competencies)

Disclosures:

In order to adjust to changes in our business, it may become necessary to add, remove or modify certain duties and responsibilities, or to reassign you to another job position. From time to time you may be asked to work on special projects or to assist with other work. Your cooperation and assistance in performing such additional work is expected. We strive to encourage and support all of our current and prospective employees to achieve their highest potential. No job applicant will receive less favorable treatment on any basis when applying for a career with our team.