Director of Marketing

About Sand

Sand Technologies is a fast-growing enterprise AI company that solves real-world problems for large blue-chip companies and governments worldwide.

We’re pioneers of meaningful AI: our solutions go far beyond chatbots. We are using data and AI to solve the world’s biggest issues in telecommunications, sustainable water management, energy, healthcare, climate change, smart cities, and other areas that have a real impact on the world. For example, our AI systems help to manage the water supply for the entire city of London. We created the AI algorithms that enabled the 7th largest telecommunications company in the world to plan its network in 300 cities in record time. And we built a digital healthcare system that enables 30m people in a country to get world-class healthcare despite a shortage of doctors.

We’ve grown our revenues by over 500% in the last 12 months while winning prestigious scientific and industry awards for our cutting-edge technology. We’re underpinned by over 300 engineers and scientists working across Africa, Europe, the UK and the US.

About the role

The Director of Marketing is responsible for developing, managing and executing integrated marketing programs that build brand awareness and qualified leads around the world. Working with the VP of Marketing and internal stakeholders, the Director of Marketing creates and executes holistic marketing programs that ensure our value propositions both reach and resonate with target audiences in multiple vertical markets. 

The position and marketing plans require the ability to pivot quickly as business priorities evolve in a fast-moving tech-services environment. As a key contributor to our nimble team, the Director of Marketing must be just as comfortable and capable as an individual producer as he/she is leading strategic marketing and planning discussions with Managing Directors.

This person will leverage his or her marketing experience to craft programs that include but are not limited to:

Specific Responsibilities

• Developing industry-relevant value propositions that align with the company’s mission and messaging
• Conceiving and managing industry-specific thought-leadership programs
• Events, sponsorships and speaking engagements (both owned and third-party)
• Organic and paid marketing campaigns (e.g. social, search and ABM)
• Email marketing (e.g. nurture flows, newsletters, bespoke outbound emails)
• Creating and maintaining industry-focused sales-enablement materials
• Partner co-marketing
• Media relations as appropriate

Requirements - Essential

• 10+ years of experience successfully marketing B2B consulting and/or tech services
• Experience developing and executing industry-specific marketing programs
• Proficiency working with Google Workspace (Docs, Sheets, Slides, etc.)
• Demonstrated ability to “think big” and be creative while still delivering tangible outcomes
• Proven track record delivering marketing programs that include the bullet points above
• A bias to action yet dedication to making prudent decisions based on data
• Positive and collaborative attitude working with diverse global teams
• Bachelor’s degree (or equivalent) in a marketing-relevant field
• The ideal candidate also has experience marketing AI solutions and related technologies

Performance Indicators

• Industry-relevant assets that equip Managing Directors, Partners and Sales for success
• Number and opportunity value of leads generated and influenced by marketing
• Quantifiable impact on brand awareness and traction in competitive markets
• Engagement and campaign results that are at or above industry averages
• On-time delivery of marketing plans and high-quality marketing materials

Personal Attributes

• Courage: Willingness to speak up, challenge the status quo, and embrace new challenges.
• Humility: Openness to learning, seeking help when needed, and a focus on serving others.
• Adventure: A passion for setting ambitious goals, tackling difficult tasks, and finding joy in the journey.
• Initiative: Proactive problem-solving, a sense of ownership, and a willingness to go above and beyond.
• Resilience: The ability to bounce back from setbacks, persevere through challenges, and emerge stronger.

Due to the considerable amount of virtual work and interaction with colleagues and customers in different physical locations internationally, it is essential that the successful applicant has the drive and ethic to succeed in working in small teams physically but in larger efforts virtually. Self-drive to communicate constantly using web collaboration and video conferencing is essential.