Meta and Google Ads Specialist

GrowthAssistant is looking for a Meta and Google Ads Specialist for our growth marketing team. This teammate will play a pivotal role in managing, optimizing, and analyzing performance-driven paid advertising campaigns across Meta, Google, and TikTok Ads platforms. You will ensure campaigns are delivering results in international markets, particularly Vietnam and Brazil, while managing creative assets, monitoring audience interactions, and generating actionable insights for stakeholders.

This is a great opportunity for someone who wants to work with a growing brand and wants continuous learning and growth during their career. 

The Benefits

• Work From Home
• Attendance, Performance, and Referral Bonuses
• Paid Holidays and Time Offs
• Health Insurance Card

The Role

• Campaign Management & Optimization
• Execute and optimize paid ad campaigns on Meta, Google, and TikTok Ads.
• Monitor metrics (CPC, CTR, CPA, ROI) and ensure performance aligns with goals.
• Utilize ad automation tools for workflow efficiency and reporting.
• Creative Asset Management
• Partner with design and video teams to produce ad creatives.
• Upload, rotate, and monitor creative assets for performance.
• Analyze creative performance and provide recommendations.
• Reporting & Analytics
• Generate regular performance reports using Excel and pivot tables.
• Provide data-driven insights to guide strategy adjustments.
• Cross-Functional Collaboration
• Communicate campaign updates and collaborate with internal teams using Slack.
• Partner with regional teams to ensure success in local markets.

The Requirements

• 1-3+ years of experience in paid acquisition or digital marketing.
• Proficiency in Meta Ads Manager, Google Ads, and TikTok Ads.
• Strong analytical skills and expertise in Excel (pivot tables).
• Detail-oriented and highly organized.
• Ability to work EST.