Client Media Strategist

With general direction from a manager, the Client Media Strategist is responsible for creating strategic influencer and social media campaign proposals for new and existing Influencer and Programmatic Media clients.

This role encompasses understanding the strategic goals and objectives of each client, developing creative campaign strategies and preparing proposals that align with those goals. The CMS works alongside the salesperson to determine the best recommendations for the client, price, create the proposal, and address client questions when necessary. The CMS will be responsible for effectively completing the hand-off of the sold campaign to the appropriate execution team.

As a member of the Client Development team for Media Clients, the CMS will often provide guidance and mentoring to more junior members on the team.

Position Summary: 

With general direction from a manager, the Client Media Strategist is responsible for creating strategic influencer and social media campaign proposals for new and existing Influencer and Programmatic Media clients.  

This role encompasses understanding the strategic goals and objectives of each client, developing creative campaign strategies and preparing proposals that align with those goals.  The CMS works alongside the salesperson to determine the best recommendations for the client, price, create the proposal, and address client questions when necessary.  The CMS will be responsible for effectively completing the hand-off of the sold campaign to the appropriate execution team.   

Primary Accountabilities:

Strategic (60%)

• Thoroughly understand client’s objectives; translate how Inmar’s solutions align with those objectives in a strategic campaign proposal

• Utilize data and insights to inform the campaign strategy

• Use Salesforce.com to create pricing estimates and develop a comprehensive quote that includes deliverables such as view of content, impressions, clicks, engagements, etc.

• Develop and maintain expertise on social media trends, technology, and best practices

• Proactively look for process improvements within the team for more efficient practices 

Influence (30%)

• Ability to use persuasion to justify strategic recommendation to sales 

• Work closely with the salesperson to ensure the client fully understands the proposal - campaign strategy, products and services available, pricing, timing

• Obtain “expert” level understanding of Inmar Social Commerce product solutions, regularly liaising with Inmar product marketing teams to test beta products and provide client feedback on proposals

• Maintain positive relationships with internal teams to get their buy in on proposed recommendations

• Clearly communicate details of each sold-through program to the execution teams

Operational (10%)

• Maintain Salesforce.com Chatter and Quote records for all key account activity

Required Qualifications:

• Bachelor’s Degree in business, marketing, or a related field

• A minimum of 2-4  years of related experience, including responsibility for account management; or any equivalent combination of experience and training that provides the required knowledge, skills, and abilities needed for this position

• Experience with shopper marketing, sales in social media or influencer industry, preferred

• Experience with CPG manufacturers or Retailers, a plus

• Demonstrated experience in expanding business relationships in a highly competitive environment; ability to sell across products and a variety of different solutions; ability to discern the solution that is best for the customer and the value range they are willing to pay

• A strong understanding of digital media, technology, and how trends affect consumer behavior and marketing.

• Ability to communicate effectively with internal and external stakeholders.

• Good decision making, knowing when to leverage additional resources to move deals past obstacles

• Proficient with Salesforce.com

• Proficient with Google Suite and Microsoft Suite producing professional business correspondence, proposals and reports

• Ability to prioritize and manage multiple tasks requiring follow-up and meeting deadline(s); must thrive in a fast-paced, dynamic atmosphere 

Individual Competencies:

• Adaptability: Responds to change with a willingness to learn new ways to accomplish work objectives with a positive attitude, with the ability to prioritize and manage time effectively. 

• Emotional Intelligence: Possesses emotional self-awareness to identify and manage emotions, maintain composure through stress and anxiety, and recognize the emotional responses of others in order to maintain internal relationships.

• Attention to Detail: Thoroughness in accomplishing a task. Monitors and checks work. Plans, prioritizes and organizes time and resources efficiently.

• Accountability: Sets clear goals, objectives, expectations, and responsibilities and monitors the process, progress and results to hold self and others accountable for measurable actions and results.

• Influence: Uses appropriate interpersonal styles and communication methods to gain the support of internal parties along with the acceptance of products, services, or ideas from sales. 

• Teamwork: Builds relationships and works cooperatively with others, inside and outside the organization, to accomplish objectives to build and maintain mutually-beneficial partnerships, leverage information and achieve results.

• Communication: Giving and receiving messages and information in written, oral, and visual formats in a clear and concise way for a complete understanding of meaning and intent.

• Problem Solving: Gathers and analyzes information to generate and evaluate potential solutions to problems, issues and challenges while weighing the accuracy and relevance of the facts, data and information.

• Integrity: Gains the trust of others by taking responsibility for own actions and telling the truth.

• Business Acumen: Understands and is aware of how to think about and successfully make the right business decisions through the utilization of industry-specific knowledge and skills and strategic thinking tools and skills.

• Vision & Strategy: Takes a long-term view and builds a shared vision with others while positioning the organization for future success by identifying new opportunities, formulating objectives and priorities, and implementing plans consistent with the long-term interest of the organization in a global environment.

The physical demands described here are representative of those that must be met by an associate to successfully perform the major job responsibilities (essential functions) of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the major job responsibilities. This job description is not intended to be an exhaustive list of all duties, responsibilities, or qualifications associated with the job.

While performing the duties of this job, the associate is:  

• Regularly required to use hands to finger, handle or feel objects, tools or controls, and reach with hands or arms.

• Regularly required to talk or hear and read instructions on a computer monitor and/or printed on paper.

• Occasionally required to stand, kneel or stoop, and lift and/or move up to ## pounds.

• Regularly required to view items at an extremely close range and must be able to adjust and readjust focus.

Safety:

• Support a safe work environment by following safety rules and regulations and reporting all safety hazards.

As an Inmar Associate, you:

• Put clients first and consistently display a positive attitude and behaviors that demonstrate an awareness and willingness to listen and respond to clients in order to meet their short-term and long-term needs, requirements and exceed their expectations. 

• Treat clients and teammates with courtesy, consideration and tact; you also have the ability to perceive the needs of internal and external clients and communicate effectively with the objective of delighting and retaining the client. 

• Build collaborative relationships and work cooperatively with others, inside and outside the organization, to accomplish objectives, develop and maintain mutually-beneficial partnerships, leverage information and achieve results. 

• Set and attain achievable, yet aggressive, goals with a sense of urgency and accountability. 

• Understand that results are important and focus on turning mission into action to achieve results following the principles of Flawless Execution while consistently complying with quality, service and productivity standards to meet deadlines and exceed expectations by giving our clients the best possible outcome.

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We are an Equal Opportunity Employer, including disability/vets.