Regional Visual Manager-Retail
About us:
vineyard vines is a highly successful, privately held, American clothing and accessory retailer founded in 1998 on Martha’s Vineyard by brothers, Shep & Ian Murray. With Shep & Ian still at the helm today, vineyard vines has experienced exponential year over year growth and now operates over 120 retail locations including an outlet division, a successful e-commerce business, domestic distribution center, and expanding corporate headquarters. In addition, vineyard vines is carried in major department stores such as Nordstrom and Bloomingdales as well as numerous specialty boutiques across the US.
vineyard vines was founded on a state of mind that Every day should feel this good.
You don’t need to be on a beach, by the ocean or on vacation to have Every day should feel this good moments. It’s a state of mind that we all experience, and one where everyone is invited. At vineyard vines, we don’t just live an #EDSFTG life away from our desks—we bring it to work with us, too.
In our stores, at our Harbor Drive headquarters or working remotely, our company culture is fun, encouraging and welcoming to all. We work hard and play harder, and we never take ourselves too seriously. And while we have many company goals, our number one priority is making vineyard vines a great place to work for all employees.
Our team is our family, and we’d never have grown to where we are today without them.
We’re committed to building an inclusive team across all channels, departments and stores within our community. We hope you’ll join us and see what the smiling pink whale is all about
Overview:
The Regional Visual Manager is responsible for building Visual Merchandising skills and capability at the Store Leadership and District Manager level to deliver a consistent, branded emotional experience across Flagship, Focus and High-Profile stores. This role will deliver a customer experience instore strategy, setting the pace for Visual Merchandising execution consistently delivering a Best-in-Class customer experience in Retail.
The Regional Visual Manager will focus on Flagship, Focus and High-Profile stores identified by store and visual leadership. This role will work collaboratively with store leadership teams to train, demonstrate, guide and execute elevated presentation strategies within their assigned territory.
The Regional Visual Manager will leverage the ability to effectively gain consensus and alignment with home office leadership by building relationships and collaborating with key business partners to impact overall business results and the in-store experience. This role will require to travel 3-4 days a week.
Key Responsibilities:
Builds Talent
- Build DM and Store visual merchandising skills and capability by demonstrating:
- Effective floor set planning inclusive of zone mapping, cab by cab maps, product laydowns and styling laydowns across all businesses categories.
- Share best practices for floor set execution & sustainment
- Distortion of time in critical stores: Flagship/Focus 50%, High Profile 50%.
- Create Individual Development Plan focusing on building visual merchandising skills and capabilities while facilitating hands on training platforms, inclusive of mapping, merchandising, styling, compositions, & sell thru across categories
- Demonstrate the proven ability to conduct effective store visits with store leadership/field leadership and cross functional home office partners.
- Develop, train, motivate, and inspire field leadership through effective learning labs and weekly, monthly and annual touch points.
Builds the Brand
- Build accountability with store leadership teams to understand and leverage visual merchandising to maximize overall business results, impact conversion and elevate the customer experience.
- Identify and share new visual merchandising and styling ideas to elevate in-store environment.
- Create an inspiration library for styling & merchandising (floor fixtures & cabinets)
- Track success through both quantitative and qualitative learning insights including weekly photo recap/ weekly observations.
- Set the highest level of execution expectations relating to all aspects of visual merchandising.
- Regularly seek out and share competitive insights; build on-going knowledge of current industry trends.
Builds Capabilities
- Identify store specific opportunities to use visual merchandising levers to drive results.
- Partner with field leadership to develop time sensitive actions plans that will improve business & share action plan.
- Understand how to read and analyze business results. Apply learning’s to assigned market, linking visual merchandising to overall business results and customer experience.
- Influence field leadership regarding floor set execution and decision making; reinforce use of brand tools
- Work collaboratively as part of the visual merchandising organization; provide feedback and insight on current and future floor sets, merchandising strategies and visual merchandising tools.
- Coach to improve backroom standards and how they affect floor set execution, replenishment and recovery, and customer experience.
Leadership Competencies
- Creative - initiate and promote ideas that drive the business.
- Strong leader - be able to lead leaders, be a leader with peers and manage up.
- Articulate – excellent written and verbal skills.
- Project management strength – able to plan, prioritize, organize and delegate work effectively.
- Inspirational - Pulls swipe and trend ideas for use on mood boards.
- Proven strength in problem analysis and decision-making.
What You Bring:
- Bachelor’s degree in marketing, Fashion Merchandising, Deign or related area preferred.
- 7+ years managing complex creative projects.
- Proven ability to create, interpret and implement Visual Merchandising concepts.
- High level of influencing capability
- Excellent collaboration skills
- Proven ability to meet aggressive deadlines and juggle multiple priorities.
- Strong organizational, planning and project management skills.
- Experience leading, developing, motivating and managing talent.
- Excellent verbal and non-verbal communications skills
- Computer skills: MS Office Suite, Adobe Illustrator, Adobe in Design and Adobe Photoshop
Every day will feel this good because:
- We have a fun-spirited entrepreneurial culture filled with truly "good" people
- We have flexible working hours and work from home days to accommodate your personal life
- We offer a generous employee discount so you can rep our lifestyle on-and-off the boat
- We offer a competitive salary package, 401-K, commuter benefits, and paid-family leave, health savings, flex spending accounts, life & disability insurance
- We have an onsite gym as well as health & financial wellness programs to keep you active
- We offer 2 summer Fridays to take off in addition to a competitive vacation policy & holiday calendar
