Social Media Specialist

• Produce high quality, engaging, original content that can be used cross-platform
• Own, operate multiple official social media, as well as the content strategy/output and results for each
• Drive effective and creative social media campaigns, work cross-functionally with design, content, marketing, product and other teams
• Measure, report, analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations to improve future performance
• Innovate and implement test-and-learn strategies along with delivering results
• Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations
• Engage and build social media communities through one-on-one as well as one-to-many conversations

Qualifications

• Demonstrates a clear and concise style of communication, with a creative/fun spin where relevant
• 2+ years of experience in digital marketing or social media related roles
• Keen sense and understanding of the crypto market
• Strong knowledge of Reddit and the cryptocurrency sub-communities there.
• Well-versed with X (Twitter), TikTok, Facebook, Instagram, LinkedIn and YouTube
• Bonus if familiar with,, Discord and Telegram channels
• Strong sense of responsibility and ability to multitask and own different channels simultaneously
• Self-motivated, results-oriented
• Remote and startup experience is a plus
• A meme connoisseur
• Video content creation experience  (e.g. IG reels and TikTok) is a plus