Digital Marketing Manager

Description

Summary:
Reporting to the President & COO, this position will develop, plan and implement marketing strategies to promote and
advertise the Fusion Logistics brand to new and existing customers and promote internal communications.
This position will interact with internal personnel throughout the organization as required to manage the company’s brand.
Functions:
• Analyze the market within which Net Zero Logistics & Affiliates operates to market and advertise to potential
customers.
• Develop, create and implement strategies to promote the Net Zero Logistics & Affiliates brand and services to
new and current customers.
• Create business plans designed to identify targets and generate ideas on how to grow business.
• Analyze and recommend the trade shows, conferences and hiring events that will best promote Net Zero
Logistics & Affiliates’ services.
• Attend trade shows, conferences and hiring events to promote Net Zero Logistics & Affiliates services.
• Determine and maintain content and communications for marketing campaigns across Net Zero Logistics &
Affiliates services.
• Plan, prepare, and publish application focused content specifically for publication and sharing across different
media channels, including social media posts, email, guides, brochures, presentations, newsletters and
employee engagement.
• Co-ordinate requirements for promotional and related employee material.
• Support copywriting, artwork, and web workflow for print and digital marketing communications.
• Ensure that marketing and promotion are consistent with parameters contained in contracts with customers
and venders.
• Determine the content on company website’s requires updating.
• Execute marketing and event campaigns.
• Drive campaigns through various communication systems and tools.
• Support the maintenance of the CRM system and marketing automation tools.
• Maintain up to date archives of all marketing files.
• Evaluate ideas for marketing projects to assess feasibility and requirements in conjunction with the President &
COO.
• Plan and implement social media and social proof campaigns for specific marketing goals.
• Research relevant sources for content, such as transportation publications, industry media and social media
outlets.
• Stay current with best practices in writing for the web and social media.

Creative Digital Marketing Manager

Competencies:
• Ability to work alone without direct supervision.
• Excellent judgment and the ability to make independent decisions on significant matters after weighing the
various courses of action.
• Proven experience in marketing and/or graphic design.

DELIVERING
SUSTAINABILITY
WWW.netzerolog.com

• A background in creating service-related marketing, promotional or educational content would be an
advantage.
• Excellent verbal and written communication skills.
• Knowledge of Adobe Creative Suite, Pipedrive CRM (or equivalent), and Constant Contact is a plus.
• Knowledge of Wix, Vimeo, Social Media Platforms, and AI Software
• Excellent organizational skills, such as time and project management and prioritizing.
• Excellent interpersonal skills and the ability to build and maintain relationships.
• Ability to research and clearly document technical information.
• Ability to maintain strict confidentiality.
Position Type and Expected Hours of Work:
• Full time remote position with travel throughout tri-state area as needed
• Position is five days per week during a seven-day work week, but is subject to change as needed
• Schedules may be adjusted and could include Weekends & Holidays as needed
• Position will need to be on-call during weekends and holidays
• Hours will vary based upon market variables.
Required Education and Experience:
• Associate degree, Bachelor of Science Preferred or equivalent work experience
• Minimum 3-year work experience
Additional Eligibility Qualifications:
• Proof of Identity and Authorization to work in the United States
• Must be at least 21 years old
• Successfully Pass:
 Criminal Background Screen (National & Local, 7 years)
 4 Panel Drug Screen
Other Duties:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or
responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at
any time with or without notice as directed by Senior Leadership.

Qualifications