Data Strategy & Insights Analyst

Vestcom Parent Holdings, Inc. is the leading provider of tech-enabled shelf-edge pricing and promotion communications for the retail industry. Established in 1985, Vestcom helps clients transform their retail environment to be more engaging to consumers and more efficient for retail store teams. Vestcom provides its Retail and CPG/AB clients with proprietary software solutions that drive edge-of-shelf media pricing, advertising, and planogram information; nutritional content; and other critical data that drives their businesses. Vestcom’s services and technology are leveraged in over 70,000 retail stores nationwide and facilitate tens of billions pricing and promotional updates each year (example clients include Kroger, Albertsons/Safeway, Adult Beverage, and Dollar General). With more than 50 patents and a rich culture of innovation, the company has experienced tremendous growth throughout its history. 

Vestcom is headquartered in Little Rock, Arkansas and has 10 production facilities across the United States. The company also operates in the United Kingdom. You can learn more at www.vestcom.com. 
 

The Data Strategy & Insights Analyst, is a critical role that works directly with Vestcom’s Sales team and Clients to drive partnership and revenue growth for all parties, owning the analytics and insights portion of the client relationship. This position requires an expert in leveraging industry trends, customer insights, and various owned and sourced data to convert data to insights and insights to action with our existing and prospective clients. Primary responsibilities include mining data pre-campaign to discover opportunities for clients and sales to help create demand in the market; leveraging historical data in conjunction with client objectives to prescribe more intelligent, iROAS accretive campaigns; owning the measurement process (T vs. C) from setup to client delivery to ensure we have a statistically valid measurable event with descriptive, contextual explanations; recommending optimization opportunities for future events based on historical outcomes, best practices, and trending market conditions.

►   Key Areas of Responsibility
⦁    Owns the analytics and insights partnerships in-market with sales and client support across a variety of CPGs and Agencies at assigned retailers in the Vestcom network. 
⦁    Performs market level insight and trend analyses to uncover opportunities to create demand with clients leveraging syndicated data sources, internal data, 3rd party data partners, and retailer data.
⦁    Cultivates partnership with sales to create strategic plans to grow existing clients and win new clients
⦁    Designs intelligent campaigns for clients based on client and sales objectives across Vestcom’s applicable solutions using best practices, case studies, and market knowledge
⦁    Leads test and control analyses for assigned accounts, including pre-validation of offer size and scope to ensure the ability to measure, through post-event contextual insights with optimization recommendations – this includes owning client conversations related to methodology and results; ability to run code across a variety of data sets would be helpful.
⦁    Collaborates cross-functionally to leverage insights from across the organization
⦁    Relays client and sales POV to assist with developing and rolling out new insights.
⦁    Supports the evolution of our Strategy & Insights Playbook as a reference guide for sales and other internal teams, documenting all processes, SLAs, definitions, metrics, outputs, methodologies, etc. 
 

►   Key Qualifications
⦁    BA/BS in Business, Marketing, (with an analytic focus or sufficient quantitative coursework) or related field is required.
⦁    2+ years of experience working directly with clients and sales teams delivering data as insights and guiding clients strategically on their promotional or media events is required; CPG experience preferred 
⦁    Advanced knowledge of Microsoft Office programs, specifically the following is required: Excel (heavy use of Excel Pivot Tables), PowerPoint, Word 
⦁    An understanding of statistical analysis, specifically test vs. control methodology and store matching algorithms, is preferred. 
⦁    Coding skills are a plus (SQL, Python, etc).
⦁    Experience with Business Intelligence tools and visualization and reporting software (e.g. Tableau, Power BI) is a plus 
⦁    Strong client-facing presentation ability at all levels of an organization with a “so what, now what?” storytelling approach that is easy to understand and not overly technical
⦁    Must be adept at accomplishing goals with little or no supervision, self-reliant when resolving issues to ensure objectives are completed and capable of determining when escalation of issues is necessary. 
⦁    Must have exceptional time management, organizational and problem-solving skills, keen attention to detail, and the ability to multi-task in a fast-paced environment. 
⦁    Must have strong oral, interpersonal and written communication skills. 
⦁    Must be able to prepare and effectively present information to large and small groups, employees, and management. 
⦁    Must be able to develop and maintain key relationships with internal and external stakeholders to assist in the development of strategies and project plans that meet departmental goals and ensure quality standards for service.
⦁    Ability to embody and reflect Vestcom’s core values

►   Additional Requirements
⦁    Travel to other Vestcom locations and client sites may be required <20%
⦁    Compliance with applicable Company policies maintaining a drug-free workplace is required
⦁    Compliance with all Company policies is required, including all safety policies and procedures
 

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, protected veteran status or other protected status. EEOE/M/F/Vet/Disabled. All your information will be kept confidential according to EEO guidelines. 

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