Senior Manager, Paid Search

Description

TITLE Senior Manager, Paid Search 
DEPARTMENT Paid Media 
DIVISION NPD  
LOCATION Remote – Philippines  

ABOUT OUR COMPANY

NP Digital (NPD) is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025! 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization. 

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.   

ABOUT THE OPPORTUNITY

NP Digital is seeking an energetic, data-driven, and innovative Senior Manager, Paid Search to join our remote Paid Media team. The ideal candidate has 5+ years of managing paid search campaigns with budgets exceeding $500K per month. Candidates should have strong knowledge of Google Ads, Microsoft Ads, and Search Ads 360 as well as a good grasp on how to structure campaigns to optimize performance based on each platform’s best practices. Equally important to paid search experience is the ability to communicate recommendations and analysis of performance to clients and colleagues alike. 

To qualify candidates must reside and be eligible to work in the Philippines.  

ABOUT THE RESPONSIBILITIES

Campaign Management:  

• Develop and execute paid search strategies based on client needs and budget goals 
• Ensure campaigns meet KPIs through ongoing monitoring and optimization techniques, such as adjusting bid strategies, testing new platform opportunities, keyword research, etc. 
• Manage campaign structure, monitor budget pacing, and troubleshoot to resolve campaign issues across various platforms (Google Ads, Microsoft Ads, Search Ads 360) 
• Ability to manage and analyze campaign performance data for weekly, monthly, and quarterly reporting 

Client Collaboration:  

• Partner with client service teams to understand client KPIs 
• Excellent written and verbal communication skills to convey complex information to both technical and non-technical audiences 
• Communicate campaign performance and insights to clients in a clear and actionable format (weekly, monthly, quarterly reports) 

Strategic Planning:  

• Collaborate on developing and implementing Go-To-Market strategies and other campaign plans 
• Stay up-to-date on industry trends to inform campaign strategies and best practices to apply to campaigns 

ABOUT YOUR EXPERIENCE 

• Minimum 5+ years of experience in paid search advertising 
• Proven track record of managing large paid search budgets (exceeding $500K USD/month) 
• In-depth, recent knowledge of paid search platforms and management tools (Google Ads, Microsoft Ads, Search Ads 360) 
• Experience with Performance Max campaigns 
• Demonstrated ability to achieve campaign goals through data analysis and optimization techniques 
• Strong communication and presentation skills for interacting with clients and internal teams

BONUS POINTS 

• Certifications from Google Ads, Google Marketing Platform, and Microsoft Ads  
• Additional professional certifications, such as Google Analytics 
• Experience in Apple Search Ads and Google App Campaign management

ABOUT THE WORKING CONDITIONS & PERKS 

• Night Shift (10PM – 7AM or 9PM - 6AM daylight savings) 
• 10% Pay increase for night differential 
• Remote work setup 
• Fixed weekends and Philippines holidays off 
• Flexible personal time off and up to 5 sick days 
• Maxicare insurance for you and up to 2 dependents 
• Discretionary annual bonus: Up to 10% of annual salary  

ABOUT OUR CULTURE

When you work with great people and leaders that support you, there is no end to what you can accomplish. We encourage and celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big “Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own It  “Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. 

Have Fun  “Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.  

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.