Job description

Company Description

Increase the traffic and performance of the company's websites. Implements initiatives to increase site traffic through SEO techniques (title and meta-tagging, indexing, link building, keyword ranking, internal site architecture, and SEO-optimization of content). Analyzes site performance, reviews metrics, and suggests solutions to improve SEO-optimization. Identifies opportunities to increase search engine ranking by evaluating traffic trends.
Analyzes search results for marketing campaigns.

Job Description

Responsibilities:

Link Building Strategy: Develop and execute comprehensive link building strategies to enhance organic rankings and improve the website's visibility. Stay updated with industry trends, search engine algorithms, and competitor activities to continuously refine and optimize link acquisition efforts.
Outreach Management: Conduct outreach campaigns and establish strong relationships with bloggers and website owners through effective communication via email, social media, and blog comments. Identify content distribution opportunities and negotiate link placements that align with the organization's goals.
Backlink Profile Analysis: Analyze the organization's backlink profile to assess its quality, relevance, and diversity. Identify and address any issues such as spammy or low-quality links that could negatively impact organic rankings. Implement strategies to improve the overall quality and health of the backlink profile.
Backlink Monitoring and Maintenance: Monitor the performance and status of existing backlinks, ensuring their continued relevance and functionality. Proactively identify and rectify broken or lost links to maintain a strong backlink profile. Regularly evaluate the effectiveness of acquired backlinks in driving organic traffic.
Payment and Vendor Management: Collaborate with webmasters and third-party vendors to arrange payment for link placements, sponsored content, or other services rendered. Ensure adherence to budgetary guidelines and ethical practices when organizing payments and maintaining vendor relationships.
Reporting and Analysis: Prepare comprehensive reports on the impact of link building efforts on organic rankings, website traffic, and SEO performance. Utilize analytics tools to measure the effectiveness of different link building strategies and provide data-driven insights for optimization and future campaigns.