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Regional Marketing Lead (APAC)

extra holidays - extra parental leave
Remote: 
Full Remote
Experience: 
Senior (5-10 years)
Work from: 
APAC

Offer summary

Qualifications:

5-8 years in B2B marketing roles, Experience in government or fintech sectors, Proven strategy building for APAC region, Strong writing and communication skills.

Key responsabilities:

  • Build multi-channel marketing programs
  • Plan account-based marketing campaigns
TRM Labs logo
TRM Labs Fintech: Finance + Technology Scaleup https://www.trmlabs.com/
51 - 200 Employees
About TRM Labs
TRM Labs is a blockchain intelligence company that helps financial institutions, crypto businesses and government agencies detect and investigate crypto-related financial crime and fraud. Every day, we tackle challenges in data engineering, data science, and threat intelligence to advance our mission to build a safer financial system for billions of people.  We have raised $150M from Thoma Bravo, Goldman Sachs, JPMorgan Chase, Visa, Citi, PayPal, Block, Initialized Capital, Tiger Global, Bessemer, and Y Combinator.
See more TRM Labs offers

Job description

TRM is on a mission to build a safer financial system for billions of people. We deliver a blockchain intelligence data platform to financial institutions, crypto companies, and governments to fight cryptocurrency fraud and financial crime. We consider our business — and our profit — as a way to move towards our mission sustainably and at scale. 

The Marketing team at TRM drives revenue growth by optimizing the GTM funnel through strategies like corporate marketing, content marketing, sales enablement, and customer training. As the Regional Marketing Lead in APAC, you’ll partner with Sales to understand market dynamics and build targeted, multi-channel marketing programs to hit revenue goals. This includes collaborating with SMEs to execute and evaluate tactics like events, webinars, content, training, and personalized outreach.

The impact you will have:

  • Partner with Sales, Customer Success, Product Marketing and others to identify growth opportunities at the account and segment level; define regional marketing programs needed to capture that growth through new customer acquisition, customer expansion, and pipeline acceleration strategies.
  • Plan and execute mid- and lower-funnel account-based marketing campaigns to move target accounts through the funnel, collaborating with Content Marketing, Product Marketing, Demand Gen, Partnerships and others to deploy head-turning activations in market, test and refine messaging and tactics, and ensure clear handoffs and feedback loops with your Sales and SDR partners.
  • Identify and develop region-specific channels and partnerships, with a focus on leveraging local trade associations and industry / regulatory bodies
  • Own the strategy for how we leverage events (third-party sponsorships, owned events, roadshows, roundtables, and workshops) as part of regional campaigns and programs; partner with the Events Coordinator to successfully execute the events roadmap in line with defined objectives

What we’re looking for:

  • At least 5 - 8 years experience in Regional, ABM, Field or related marketing roles for B2B organizations
  • Marketing experience to customers in government, financial institutions/fintech space or related sectors
  • Proven track record building and executing a marketing strategy for the APAC region, pubsec a big plus
  • Experience developing and localizing marketing plans at the regional or country level in the APAC region
  • Experience with running various events (hosted and sponsored), including conferences and customer-focused events across the APAC region
  • Strong writing and communication skills - we’re looking for someone who has experience in editing and writing customer-facing content
  • Ability to operate autonomously and with out-of-region resources
  • You are based and eligible for employment in Singapore
  • Speaking English is mandatory, and one of Mandarin, Cantonese, Japanese, Korean would be a big plus

About the team:

  • The marketing team is truly distributed and remote! We practice async communication and collaboration through various methods such as slack channels and documentation, while also meeting regularly to stay connected.
  • As a globally distributed team, members may observe different timezones. However, most of the team will overlap between the hours of 7am-12pm PST for meetings and collaboration.
Life at TRM Labs

Leadership Principles

Our Leadership Principles are foundational element of our strategy, guiding how we make decisions, how we treat each other, and how we behave day-to-day.

  • Impact-Oriented Trailblazer: We put customers first, driving for speed, focus, and adaptability.
  • Master Craftsperson: We prioritize speed, high standards, and distributed ownership.
  • Inspiring Colleague: We value humility, candor, and a one-team mindset.

Build a Career 

Joining TRM means being part of a mission-driven team comprised of industry leaders. At TRM, you'll experience:

  • Purpose and Mission: Have a real-world impact, from disrupting terrorist networks to returning stolen funds.
  • Inspiring Colleagues: Collaborate with industry leaders and learn something new daily.
  • Personal Growth: We're not just using technology; we're inventing it and taking category-defining products to market.

Work Environment

  • Remote First: Our HQ is online. Tools like Zoom and Slack ensure seamless collaboration, but we also value in-person interactions, organizing regular meetups and offsites for team bonding. Clear communication is key in our decentralized setup. With tools like Slack, Loom, and voice notes, we document meetings and decisions, promoting transparency and efficiency.
  • Ownership & TRM Speed: Small teams drive big goals at TRM. Every team member has significant ownership and responsibility, fostering an environment of initiative and direct impact. While there's no strict clocking in or out, we expect team members to balance personal schedules and team needs. We move “surprisingly fast” while maintaining a high bar in service of our customers and mission. This can feel both intense and rewarding. Our unique approach to projects emphasizes quick wins, rapid iterations, and constant feedback.
  • Diversity and Inclusion: Diversity at TRM encompasses backgrounds, experiences, and perspectives. Every day is an opportunity to learn from a colleague, whether they're a law enforcement expert or a tech pioneer.
  • Annual Company Offsite: Once a year, TRMers come together from around the world to attend a 1-week mandatory company offsite. This is designed to foster in-person relationships, creativity, and strategic alignment. Employee attendance is required of all TRMers.  

Join Us

We're looking for team members who love building from the ground up and want to work hard in a fast-paced and ambitious environment. We are remote-first, with exceptionally talented team members located around the world. If you like solving tough problems quickly and seeing your work improve the lives of billions of people, we want you at TRM.

We encourage you to reach out even if your experience doesn't precisely match the job description. Don't worry about picking exactly the right job; we can always explore other options after starting the conversation. Your passion and interests will set you apart, especially if your background or career is unconventional.  

To all recruitment agencies: TRM Labs does not accept unsolicited agency resumes. Please do not forward resumes to TRM Labs employees. TRM Labs is not responsible for any fees related to unsolicited resumes and will not pay fees to any third-party agency or company that does not have a signed agreement with the Company.

Required profile

Experience

Level of experience: Senior (5-10 years)
Industry :
Fintech: Finance + Technology
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Event MarketingContent MarketingRegional SalesAccount-Based MarketingPipeline PiggingMarket AnalysisCustomer Acquisition ManagementMarketing StrategiesB2B AdvertisingGovernment MarketingTrade Association ManagementFinancial Technology (FinTech)

Other Skills

  • Adaptability
  • Collaboration
  • Communication
Are you interested?

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