Job description

JOB DETAILS

Position Title: PPC Specialist

Work Location: Remote

Work Schedule: 8 am CST - 5 pm CST

Total Hours: 40 hours per week (Full-time)

Job Description:

We are seeking a skilled and motivated Paid Ads Specialist to join our remote team. As a Paid Ads Specialist, you will play a crucial role in managing PPC campaigns for our diverse client portfolio.

Responsibilities:

Launching new PPC campaigns on various platforms, primarily Google Ads and Meta. This could also include (Bing, TikTok and Programmatic platforms)
Continuous optimization of existing campaigns to achieve performance goals and maximize ROI.
Identifying and troubleshooting issues within campaigns to ensure smooth operation and optimal results.
Setting up advanced tracking and tagging solutions across GA4, Google Search Console (GSC), Google Tag Manager (GTM), and integrating Zapier for CRM workflows.
Implementing and managing CallRail tracking for phone calls to measure lead quality and campaign performance.
Generating comprehensive reports on campaign performance, providing insights and recommendations for improvement.

Requirements

Proven experience in managing and optimizing Google Ads campaigns.
Experience with other PPC platforms (e.g., Bing Ads, Facebook Ads, Programmatic)
Familiarity with Google Analytics and other tracking tools
Strong analytical skills with a data-driven approach to decision-making.
Excellent communication skills, both written and verbal.
Ability to work independently in a remote setting, while also collaborating effectively within a team.
Detail-oriented with a focus on delivering high-quality work.

Preferred Skills (Not Required):