Job description

Company Description

Increase the traffic and performance of the company's websites. Implements initiatives to increase site traffic through SEO techniques (title and meta-tagging, indexing, link building, keyword ranking, internal site architecture, and SEO-optimization of content). Analyzes site performance, reviews metrics, and suggests solutions to improve SEO-optimization. Identifies opportunities to increase search engine ranking by evaluating traffic trends.
Analyzes search results for marketing campaigns.

Job Description

Responsibilities include, but are not limited to:

Mentor and review the work of lower-level professionals.
Work with semantics and search intent (Latent Semantic Optimization (LSO)).
Conduct SEO audits of a project to identify traffic growth patterns, develop the SEO strategy for a project with the help of the Team Lead.
Formulate and approve general optimization tasks and basic strategy (under the control of senior specialists).
Work on the internal technical optimization of a project, analyze competitors and implement their successful practices to projects.
Monitor search engine algorithms and prepare projects for them in advance.
Work on SEO development process of creating site sections: write technical tasks for programmers and designers, review the work, and complete it based on the project described by a senior specialist.
Automate work using Regular Expression, ready-made scripts, and Google Sheets formulas.
Test tasks, decompose tasks.
Do briefings and keywords density requirements, check copywriting, suggest tools to increase organic traffic and sales.
Work with non-SEO tasks, cooperate with other departments, such as content, translation, development, etc.
Do on-page SEO that meets the strategy.
Work with separate project/clone, review the implemented tasks, set the SEO reports in Power Bi.
Monitor traffic and positions of the pinned projects/clones and analyze work results, SEO metrics, Traffic and its quality and their report to team lead
Use data in catalogs, ratings, technical documents, and Confluence for SEO needs.