Senior Demand Generation Manager - Accountancy

At IRIS, we're seeking a dynamic leader to spearhead our demand generation strategies in the accountancy sector. As a Senior Marketing Manager, you'll drive pipeline growth and qualified leads through strategic planning and impactful campaigns, playing a pivotal role in our Go-To-Market (GTM) team.

What will you be doing?

As our Senior Marketing Manager for Accountancy, your role includes:

Strategic Direction:

• Own and develop comprehensive marketing plans that drive impactful results.
• Lead cross-functional teams to execute global integrated campaigns efficiently.
• Act as the central source of truth for program-related knowledge and communication.

Campaigns & Tactical Planning:

• Collaborate closely with cross-functional teams to develop targeted campaigns supporting account-based marketing efforts.
• Monitor and optimize campaign performance to ensure resonance and effectiveness.

People Leadership and Performance:

• Foster a high-performance culture by aligning team objectives with IRIS' mission and vision.
• Provide coaching, feedback, and growth opportunities to team members, fostering a collaborative environment.

What are we looking for?

We're seeking driven, innovative candidates with:

• A degree in Marketing, Communications, Public Relations, or related fields.
• Extensive background in marketing, with demonstrated team management expertise.
• Proven B2B marketing experience targeting UK professional services.
• Experience developing and executing go-to-market strategies and impactful marketing campaigns.
• Strong track record of optimizing programs, campaigns, and customer journeys to drive demand and exceed targets.

To succeed in this role, you should also be:

• Results-driven with a knack for setting and achieving ambitious goals.
• A strategic thinker with exceptional interpersonal and communication skills.
• Highly organised with the ability to distill complex information into clear, actionable insights.
• Innovative and willing to challenge conventional methods for improved outcomes.
• Enthusiastic, with a competitive spirit and a sense of humour.

Don’t miss this opportunity to make a significant impact at IRIS. Apply now to join a forward-thinking team dedicated to pushing boundaries and achieving excellence.

Please note: Due to high demand, we encourage you to apply as soon as possible.