Marketing & Communications Manager

What We Do!

At Penny Appeal USA, we take small change and make a big difference. While we are change-makers in over 15 countries, our heart beats strongest for our work right here in the USA. From sustainable community programs to rapid-response emergency relief, we are committed to creating a lasting impact on American soil.

We pride ourselves on being one of the fastest-growing charities in our sector, and our fast-paced working environment reflects our drive and passion. Beyond emergency relief, our calendar is packed with creative campaigns, exciting events, and unique projects, all designed to support the most vulnerable among us.

We’re on a mission to change the way charitable giving works in the USA. We’re looking for passionate change-makers to join us on this journey. Together, we can bring people together to do good and create meaningful change in our communities.

Who We’re Looking For!
We are seeking an experienced storyteller, a marketing geek, a social media connoisseur, a maker of change, and a champion for the marginalized; more formally known as a Marketing & Communications Manager. You’ll oversee the day-to-day marketing activities and help set the long-term strategy for our organization. You’ll work closely with the CMO to lead all annual campaigns and direct-to-donor marketing activities, with a focus on brand development.Everything in this role, from marketing strategies to communications initiatives, should be guided by our mission’s lens: Our vision is a world that’s united and strong, with communities working together, supporting one another, and leaving need and poverty behind for good.

What You’ll Do!

• Strategic Leadership: Develop and implement a high-level, comprehensive marketing and communications strategy in partnership with the CMO. Align marketing initiatives with organizational goals and mission.

• Campaign Management: Lead the execution of marketing programs from start to finish, driving collaboration with stakeholders and leveraging the right internal processes. Develop donor relations loyalty campaigns and create life-cycle communication plans for all donors/supporters.

• Content Creation: Manage paid media strategies and campaigns, including Google and social media advertisements. Direct and oversee PPC and paid social campaigns to enhance digital revenue generation.

• Platform Integration: Oversee transitions and integrations of CRM and fundraising platforms, ensuring seamless operations.

• Brand Partnerships: Rethink brand partnerships with a focus on existing partners while establishing new relationships to expand our impact.

• Project Management: Use project management tools to track campaign progress and metrics. Lead brainstorming meetings for new campaign launches, manage fundraising campaigns, and ensure on-time and on-budget delivery of marketing campaigns.

• International Communication: Maintain effective internal communications to ensure that all relevant organizational functions are kept informed of marketing objectives.

• Market Evaluation: Regularly evaluate the marketplace to gain a competitive advantage via marketing and positioning campaigns. Evaluate the impact of marketing programs in achieving their stated objectives, including impact and retention.

• Collaboration: Work closely with graphic designers, internal stakeholders, external agencies, and vendors.