Digital Marketing Specialist (REMOTE)

Custom Wrap Design is a full-cycle vinyl wrapping and custom vehicle graphic service with more than 10 years of experience in car wrapping. Based in Miami, Florida, we have been providing services for the whole of South Florida area, always bringing exceptional quality while offering competitive rates. You will surely be pleased with the value of our car wraps and proposed designs.

CWD professional team is:
Focused on protecting clients investment 100% of the time.
Not distracted by tens of thousands of other unrelated products.
Each team member is highly specialized in their own area of expertise.

At Custom Wrap Design we offer a quick, easy and comfortable service. Working with us means effective result, reasonable pricing and high quality. Our experienced team will help you realize your most desired custom projects.

https://cwdwrap.com/about/

WHY US?

Monthly Rewards;
Opportunity to work remotely;
Work in an international team;
Work in an ambitious, interesting and young team.

Work in the U.S. time zone and the U.S. market

Responsibilities:

The DIgital Marketing manager is responsible for the profitable achievement of sales goals related to the designated market, segment and sales coordination to achieve productivity and the greatest overall impact on the company's results.

Brief description of the position

The Digital Marketing manager, oversees the functions of communications, marketing and public relations. Manages the process of creating and distributing original content across a range of media channels print, digital/web, social, video, audio creating and improving the identity of CWD among internal and external audiences; and strengthening the influence of Rullex in the CWD sphere. Reporting to the CEO, the Digital Marketing manager, acts as a key thinker and strategist, in addition to managing the day-to-day operations of the Marketing department.

Responsibilities

• Develops and implements a multi-channel communications strategy that highlights key initiatives, achievements and priorities and conveys a cohesive, attractive and energetic identity of CWD in the following areas:
• Editorial/Messaging: Prioritizes storytelling and coverage for CWD website, print media, social media channels, electronic newsletters, as well as through video and audio. Develops and implements coordinated messaging/voice in all communications, guided by institutional priorities and strategy.
• Marketing and strategic communications: Develops and implements a high-level strategy for a) informing potential customers through printed publications, web content, marketing emails and other channels; b) communicating with employees, potential employees of CWD, to form the right image of the company; and c) identifying strategies to increase brand awareness among the external audiences.
• Media relations: directs inquiries to the press, expands the company's results in the media, and anticipates new areas of opportunities for external interaction. Support efforts to develop a social media strategy and attract attention on different platforms.
• Creative: Provides a consistent and fresh visual/corporate identity of CWD, ensuring that tools and templates are developed, staff are properly trained in their use and that they are applied uniformly.
• Results: Together with the team, determines how to determine and measure success (qualitative and/or quantitative).
• Provides high-level oversight of the department's budget. Makes decisions on how best to allocate resources, including by attracting freelance contractors, and which external suppliers should be attracted for production.
• Identifies and uses the latest trends in digital communications, develops strong relationships with internal and external stakeholders in this area and actively identifies areas of opportunity to ensure the continuous development of the communication strategy and efforts of CWD
• Advises the heads of other administrative divisions of CWD. Serves as a resource for all employees on related issues.
• Maintains active relationships with CWD employees and coordinates joint projects. Helps in the implementation of special projects and other tasks set by the CEO.

REQUIREMENTS

• At least 3 years of strategic brand and product/program marketing, at least four years in a supervisory role. Must be adept at distilling complex program benefits and attributes into clear, compelling messaging and targeted campaigns
• Motivated by a constant desire to improve, both personally and professionally
• At least four years of relationship marketing experience using direct and digital channels (including social media, word of mouth (WOM) marketing, referral marketing, and influencer marketing), ideally in an in-house leadership role within a complex (number and variety of constituents) organizational environment and covering areas such as website content, newsletter, and donor communications.
• Understand and have experience in customer segmentation and personalization and expertise in planning, executing, and measuring campaigns utilizing direct marketing and social media.
• Be data-driven, adept at collecting, analyzing, and utilizing data to optimize efforts and results. Must be familiar with CRM systems and related tools (Salesforce and Pardot a plus).
• Experience with customer journey mapping, communication planning, and content strategy and development.
• Experience working within an organization that serves constituents across multiple locations.
• Work experience in agricultural equipment is preferred
• A bachelor's degree in Digital Marketing, Journalism, Public Relations, English, Marketing, or a related field. Graduate degree in Marketing or Communications preferred.
• Excellent writing skills, as well as the ability to edit and correct style, voice, grammar and usage. It is highly recommended to have experience writing articles for a wide variety of audiences and publications.
• Demonstrated ability to effectively manage, support and motivate a medium-sized team, as well as experience in hiring and coaching staff. The ability to remain calm under pressure and confidently navigate difficult situations.
• Fluency in the media landscape, developments in digital and social networks, technological tools, as well as other emerging trends in this area. Contacts with journalists in the relevant fields are a plus.
• Strong project management skills. Experience in budget planning and management.