Job description

Media Buyer - Social Media Strategist

As a Media Buyer for our client, you will be directly responsible for the strategy, implementation, iteration, analysis, and success of all advertising channels and systems for our clients profit center.

This includes the following:

Strategize and plan advertising systems for various products/services under the organisations umbrella
Develop and implement advertisements, funnels, and systems to ensure the success of advertising programs
Design, build, and test variants of sales funnels
Write, iterate, and test variants of sales page copy, email copy, and ad copy
Design and/or strategize the development of creative with the organisations team and design service providers

Objective

Achieve greater than a 1:3+ ROAS ratio across Facebook, Google Search, YouTube, TikTok and other advertising platforms.

Responsibilities

Ideate, strategize, plan, execute and optimize comprehensive advertising systems, funnels, media plans, and campaigns
Build, launch, test, and iterate ad campaigns across Facebook, Youtube, Google, AdRoll, LinkedIn, etc.
Continuously monitor, test, and iterate campaign performance and implement optimizations to maximize ROI, ensuring KPIs and benchmarks are met in both short and long-term
Write ad copy, sales page copy, and support email copy for full funnel solutions
Work with operations and sales counterparts to build marketing and media strategies for new products/services
Interview customers and target personas to build comprehensive marketing workbooks and copywriting cheatsheets
Conduct competitive research and "funnel hack" strategies implemented by competitors
Work with executive team for new product/service releases as well as offer development
Build and monitor reporting dashboards using Hyros and internal tools on Google Data Studio
Build automations using Zapier and CRMs (GHL) to streamline funnel strategies

Daily Tasks

Analyze ad performance across all accounts
Develop new media buying campaign strategies
Communicate with executive teams for video creative requirements
Work with video editor to communicate the message of video content for ad channels
Work with design agency to customize/develop graphics for ad campaigns
Consult with team on new marketing strategies to implement
Coach and consult clients on their marketing strategies/campaigns (part of our coaching program)
Conduct asset reviews for clients on advertising strategies/campaigns (part of our coaching program)
Build, test and optimize sales funnels for internal/external use
Write, test and optimize ad copy, sales page copy, and email copy
Build dashboards/reports for advertising analysis
Strategize with profit center leaders on client acquisition strategies for new products/services
Participate in executive/team meetings
Build resources and assets to be used in marketing assets
Develop training initiatives and lessons to assist team members, clients, and also to be used as lead generation strategies

Key Performance Indicators

1:3 minimum ROAS across all channels
CPL <$30, CPAppt <$250, CPA <$1500

Experience

Experience managing budgets of $25k/mo for a single business. 4+ years experience in Facebook, Google Search, and 2+ Years in TikTok.
Strong knowledge and experience of sales funnels: particularly challenge funnels, VSL funnels, and self-liquidating funnels
Proven experience profitably driving high-volume lead generation customer acquisition funnels
Experience with professional analytics tools and analysis methods
Robust analytical skills and ability to work with and analyze a large volume of complex data
Expertise with Google Sheets
Ability to manage multiple projects with intertwining deadlines while staying focused on the details
Extremely self-motivated with a strong work ethic
Ability to work independently as well as part of a team
Experience with Hyros, GoHighlevel, Zapier, and Clickfunnels is a plus