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DeFi Marketing Lead

Remote:

Full Remote

Contract:

Full time

Work from:

Cayman Islands

Offer summary

Qualifications:

5+ years in growth and account management with Web2 and Web3 experiences, In-depth knowledge of DeFi and Web3 ecosystem.

Key responsabilities:

Drive growth strategies for partners launching DeFi projects on Arbitrum
Lead Web3 incentives growth campaigns aligning with partners' goals
Work with the community, product marketing teams to drive end-to-end campaigns
Collaborate with Offchain Lab to inform product roadmap for DeFi ecosystem expansion
Maintain communication with external stakeholders, contribute to their plans

The Arbitrum Foundation Information Technology & Services Startup https://arbitrum.foundation/

11 - 50 Employees

See more The Arbitrum Foundation offers

Job description

The Arbitrum Foundation marketing team is seeking a DeFi Marketing Lead who can merge marketing strategies with innovative Web3 growth techniques to drive the success of games launching on Arbitrum. Your role is central to ensuring growth and success of the games you work with to deliver an incremental number of active wallets and successful and retained liquidity. You will provide consultations to our partners and you will also be responsible for running growth campaigns for our partners.

Duties & Responsibilities

Drive growth strategies for partners launching DeFi projects on Arbitrum, leveraging Web2 and Web3 marketing & engagement techniques (e.g. social campaigns, creator activations, digital marketing, NFT & tokens, content crossovers, etc).

Lead and conceptualize Web3 incentives growth campaigns, aligning with the partners' goals.

Understand partners' needs and craft solutions, serving as a consultant to fuel their growth and successful increase in liquidity

Work closely with our community, partnership and product marketing teams to drive end to end campaigns with message cohesion.

Work with Offchain Lab to inform the product roadmap, contributing to successful expansion of DeFi ecosystem.

Maintain open communication with external stakeholders, contributing to their GTM plans, industry research, and problem-solving.

Create best practices and growth programs to drive results in scale.

Requirements

DeFi and/or Web3 professional experience is highly preferred.

5+ years in growth and account management, in relation to Web2 and Web3 related growth experiences; case study & presentation required during the interview.

In-depth knowledge of the DeFi and Web3 ecosystem.

Good grasp of DeFi user funnel challenges and cross-platform user journey.

Effective relationship builder with strong communication skills for our partners.

Strongly entrepreneurial and autonomous, requiring minimum guidance, yet proactive in asking questions to get things done.

Be able to work across time zones with global partners.

Strong spoken and written English communication skills.