Brand Manager BiFi Belgium

Make a difference in the world of branded protein snacking as Brand Manager BiFi Belgium (1 fte) at Jack Link’s EMEA in Amsterdam.

About

Our family owned and value driven business is dedicated to crafting protein-packed snacks that are loved by consumers worldwide. Our array of brands include some of the fastest growing and innovating protein snack brands such as Jack Link's, BiFi and Peperami.

Our spacious and modern Jack Link’s EMEA headquarters is located in the vibrant Amsterdam Houthavens, and includes a highly international team, with more than 25 different nationalities. Our EMEA team is committed to continuing its impressive EMEA expansion, one bite at a time, and becoming the regional leader in branded protein snacks.

Objective

In our fast paced, international office in Amsterdam we need an experienced Brand Manager to join the BiFi Marketing team to drive brand and business growth in the Belgium market. If you are motivated by being responsible for brand development and execution that delivers business growth, thrive in fast moving environments & enjoy collaborative, cross-functional teamwork, come and join us! 

Purpose

Grow the BiFi brand in Belgium by co-developing and executing the brand marketing plan; leading consumer-lead initiatives to increase brand relevance and penetration while supporting sales initiatives in the market. The position reports into the Head of the BiFi brand.

Responsibilities

• Co-Develop and implement annual marketing plans for the BiFi brand to achieve brand and commercial goals
• Development, implementation and analysis of annual brand plan & communication strategies (ATL & BTL campaigns)
• Development, implementation and analysis of NPD launches, working cross functionally with R&D and internal operations teams to ensure delivery of new products on time in full.
• Work closely with Category management, Shopper and Sales teams to deliver strong consumer-centric propositions and through-the-line communications
• Be a key member of the cross functional Country Business Team (CBT) responsible for delivery of the commercial targets
• Support Shopper Marketing & Sales teams with necessary market, brand and product information
• Analyze market and consumer information to give clear recommendations to fuel future brand growth, e.g. spontaneous awareness, relevance, meaning, portfolio, pricing, and communications
• Manage marketing budgets within guidelines
• Benchmark and understand competitor & market best practices
• Embrace the Jack Link’s culture, incorporating its values into everyday work life, acting as a culture ambassador and brand steward

Qualifications

• A minimum of 5 years (leading) FMCG marketing, with a focus on brand management including both communications, portfolio management & innovation launches
• Project management & cross functional team working 
• Proven experience in ATL and BTL communication development & implementation, including digital and social campaigns
• Proven track record in launching NPD from ideation to execution in market, delivering sales growth through retail channel (mainly) and petrol
• Market knowledge/track record in the Belgian FMCG environment

Skills & competencies

• Strong project management skills
• Briefing and managing external agencies, including negotiation & budget control (media agency & social agencies focus)
• Budget planning & management skills
• Experienced in working with major FMCG brands
• Entrepreneurial thinker & creative problem solver 
• Effective communication and influencing skills
• Customer/consumer focused and result driven
• Action oriented and able to influence others through clear and concise communication
• Highly self-motivated
• Required language skills: fluent Dutch, French and English
• Working experience in the Belgian market

Working at Jack Link’s EMEA means working in a fun, fast-growing international company with great ambitions.

By joining us, you will

• Have the chance to build a career as your unique self with all the support we can give you to become the best version of yourself
• Work in an open, transparent, and inclusive culture with colleagues from all over the world
• Receive a salary at market level that fits your experience
• Experience a fast paced and dynamic work atmosphere
• Receive 27 vacation days, a good company pension plan and an annual bonus
• Boost your health with a ClassPass subscription and nutritious food offered by the company
• Attend our fun and engaging events

If this sounds like a role that is suited to your skill set, why not apply today!