Founding Sales/GTM Lead

A lot of the enthusiasm for this industry (2020-2021) was fueled by the promise of transparency and universal accessibility of a trustless system.

Speculators aside, many people bought into this vision based on faith and idealisms that were loosely grounded on empiricism of data. The 2021 catastrophic events in the crypto industry have forced people to revisit their decision making processes. People are now 100x more cautious when making a decision.

This space needs transparency for it to be trusted by the masses, and Allium exists to provide transparency to this crypto industry.

Everyone wins big only when the masses come. And the masses will come only when the institutions are here. With many institutions (Reddit, Fidelity, Robinhood, Nike, Starbucks, Stripe, BlackRock https://blockworks.co/news/blackrock-ceo-us-lagging-innovation-tokenization) already starting blockchain initiatives, we know that institutions have already arrived. But they can’t enter this space alone - they need to work with partners like us to help them along the way.

About The Role

This role involves understanding Allium's market, their customers, creating a plan to

1. Increase awareness of Allium's existence

2. Design the right messaging to educate potential customers

3. Execute on a plan to get those customers to come to us (Inbound)

4. Execute on a plan to target and reach those customers both physically and virtually (outbound)

5. Educate customers on how Allium solves their problems

6. Get customers to Try Allium

7. Get customers to get value out of Allium asap

8. Get customers happy full time on Allium's platform

9. Build a support plan for Allium's customers throughout their lifetime

If owning and building this at Allium is interesting to you, please reach out!