Offer summary

Qualifications:

Proven experience in managing and optimizing Google Ads and Meta Ads campaigns., Strong skills in Google Analytics and Meta Business Suite., Excellent communication and storytelling ability to translate data into actionable plans., Experience in food, retail, or QSR marketing is a plus..

Key responsibilities:

Audit and optimize the existing Google Ads account to improve performance and increase store visits.

Create and manage paid advertising campaigns across various platforms including Meta, YouTube, and TikTok.

Provide weekly performance dashboards and coordinate with store managers on campaign alignment.

Identify and pitch high-ROI local marketing opportunities and create monthly ad idea presentations.

Job description

This is a remote position.

Schedule:

20 hours/week, Houston time business hours
Tuesday - Saturday Flexible between 10 AM- 7 PM (CST)

Client Timezone: US Central Time (Texas-based)

JOB TITLE: Marketing & Ad Campaign Manager

Overview

We’re looking for a proactive, data-driven marketing professional to manage and optimize our digital and offline advertising efforts. You will take full ownership of our Google Ads account (already set up), audit and refine its performance, and advise on campaign strategy across platforms including Meta, Instagram, YouTube, and potentially traditional outlets like billboards, Hulu, and Spotify.

Your primary KPI: Drive foot traffic and in-person visits to our restaurant locations.

Key Responsibilities

Google Ads & Digital Campaign Optimization

Audit our existing Google Ads account and improve targeting, bidding, and copy to increase store visits.
Analyze campaign metrics (CTR, CPC, conversion tracking, location extensions, etc.) and report weekly.
Set up and optimize local campaigns (e.g., “Near Me” restaurant searches) to boost visibility on Google Maps and Search.
Advise on appropriate budgets by platform and campaign goal.

Cross-Platform Ad Management

Create and manage paid advertising campaigns across Meta (Facebook/Instagram), YouTube, TikTok, and other relevant platforms.
Track performance through Meta Business Suite and other analytics tools, adjusting strategy in real-time.
Coordinate with internal team on creatives needed (copy, images, video).

Content Strategy & Coordination

Translate campaign data into actionable direction: tell us what kind of video, photo, or story we should create to improve ad engagement.
Stay ahead of trends and help us create compelling offers, events, and hooks for the campaigns.

Offline Marketing Exploration

Identify high-ROI local marketing opportunities such as:

Billboards, bench ads, and local magazine placements
Hulu, YouTube TV, or podcast ad placements
Event sponsorships or guerrilla marketing

Create a short monthly pitch deck of ad ideas with estimated cost and potential impact.

Reporting & Communication

Provide weekly performance dashboards with clear KPIs.
Coordinate with the ownership and store managers to align campaigns with upcoming promotions or store events.
Lead monthly strategy meetings via video.

Requirements

Strong English skills, knowing Spanish as well is a plus.
Proven experience running and optimizing Google Ads and Meta Ads campaigns
Experience with local SEO and location-based digital marketing
Strong skills in Google Analytics, Meta Business Suite, and/or other attribution platforms
Excellent communication and storytelling ability — must turn data into clear action plans
Ability to self-direct and bring marketing ideas to the table, not just execute orders
Experience in food, retail, or QSR (Quick Service Restaurant) marketing is a plus
Familiarity with offline ad channels (OOH, radio, streaming) a strong bonus