Offer summary

Qualifications:

Proven experience in SEO strategy development and execution., Strong understanding of technical SEO, content optimization, and backlink strategies., Ability to manage teams and freelancers effectively., Familiarity with SEO tools and analytics for performance tracking..

Key responsibilities:

Develop and execute comprehensive SEO strategies for various clients.

Manage and optimize SEO initiatives, ensuring timely deliverables and performance tracking.

Conduct keyword research and competitor analysis to inform content strategies.

Collaborate with content teams and account managers to align SEO efforts with client goals.

Job description

Apply here - https://greenparkcontent.bamboohr.com/careers/647?source=aWQ9OQ%3D%3D

Greenpark's continued success is dependent on the strength and depth of our valued long-term client relationships.

A job description is not a box that you are put in. It is a definition of your core responsibilities. In a company like ours, you are encouraged and expected to contribute to many wider issues.

Why the job exists

To help Greenpark deliver key projects through managing SEO activities for ranges of clients.
To improve the SEO offering of the wider SEO team
To support our Head of Search and Innovation APAC deliver larger projects;
Create an SEO ‘unit’ that can scale independently
Build a template for growth of SEO team long term
To create an SEO product offering, implement and track success measurement
To collaborate with our team of SEO, Data and Content experts
To integrate SEO/PPC campaigns and strategies

What the job covers

Develop and execute SEO strategy across technical SEO, content (on-page), backlink strategy, etc.
Develop materials, templates processes and methodologies to deliver ‘world class’ SEO
Manage freelancers and juniors to deliver SEO tasks such as keyword research;
Deliver the unique Greenpark methodology in support of creating multi-market content at scale;
Support content teams to create and optimise assets that align with the SEO strategy;
Build capability and processes to monitor and report on SEO metrics and performance

Responsibilities

Accountability of SEO initiatives, deliverables, timelines and performance optimization
Carry out technical site audit and SEO tech maintenance as per agreed in the proposed SEO plan
Track performance and website issues on a regular basis using Analytics and other SEO Tools
Monitor and align goals with key SEO KPIs and customer engagement KPIs
Diligence in conducting keyword research and competitor analysis
Support account managers and communicate the impact of search marketing to clients
Support new business with proposals and market research
Formulate SEO data-driven content strategies for Greenpark clients;
Communicate SEO insights and expertise to clients;
Build out decks to support strategic search optimisation consulting;
Manage, create and summarise monthly SEO reports;
Support all SEO activity;
Manage internal linking and outreach tasks to further boost the site performance
Manage and validate SEO Specialists and freelancer outputs to meet highest standards;
Maintain a close watch over the new Google guidelines and updates
Review articles created for SEO quality assurance;
Recommend relevant content optimisations for best impact;
Supporting Head of Search and Managing Director APAC on new business requirements and larger projects;
When required, manage time and quality of freelancers and junior members of staff
Liaise with project management team to improve processes and resource management.
Involving in keyword selection and audience targeting
To log SEO timesheets regularly
Integrate SEO and PPC strategies for budget efficiencies and to boost performance