Offer summary

Qualifications:

Proven experience managing Facebook and Instagram ads, preferably for e-commerce brands., Familiarity with Meta Ads Manager, Google Analytics, and Shopify., Strong creative skills in developing engaging ad copy and visuals., Analytical mindset to interpret campaign data and make data-driven decisions..

Key responsibilities:

Plan, launch, and optimize Facebook and Instagram ad campaigns to meet performance goals.

Develop and test high-converting ad creatives and conduct A/B testing.

Manage advertising budgets and monitor ad performance metrics.

Collaborate on paid media strategy and communicate insights to the business owner.

Job description

This is a remote position.

Schedule:

Flexible hours with peak periods likely in the late afternoon
Client timezone: AEST

About the Company:

We’re a fast-growing online retail brand focused on wellness products and women’s fashion. Our mission is to help customers look and feel their best with thoughtfully curated products that combine quality, functionality, and style. We operate a dropshipping model and value data-driven strategies, creative experimentation, and a deep understanding of our target audience to drive growth. As we expand our digital marketing efforts, we’re looking for a skilled Paid Ads Specialist who can take ownership of our Facebook and Instagram advertising campaigns and deliver strong results.

Role Overview:

We’re looking for a Paid Ads Specialist / Social Media Marketer who will create, manage, and optimize Facebook and Instagram advertising campaigns, ensuring performance and ROI are consistently met or exceeded. You’ll also contribute to the development of high-converting ad creatives, A/B test variations, and help discover trending products to support our dropshipping model.

Key Responsibilities:

1. Paid Media Management & Optimization

Plan, launch, and scale Facebook and Instagram ad campaigns
Monitor ad performance and optimize based on CTR, ROAS, conversion rates, and cost per result
Manage and adjust advertising budgets to maximize profitability

2. Creative Strategy & Execution

Research successful ad creatives in competitor stores and Facebook Ad Library
Develop scroll-stopping copy, visuals, and video content for ad campaigns
Conduct A/B testing to identify top-performing ad creatives and messaging

3. Campaign Launch & Management

Set up and manage campaigns across Facebook, Instagram, and TikTok (preferred)
Define and test custom audiences including interest-based, lookalike, and retargeting segments
Optimize audience targeting to reduce acquisition costs and improve ROAS

4. Performance Analytics & Reporting

Track results using Meta Ads Manager, Google Analytics, and Shopify
Analyze campaign KPIs (CTR, ROAS, CPA, etc.) to inform ongoing strategies
Scale winning campaigns and pause underperforming ads with data-backed decisions

5. Strategic Support

Collaborate on paid media strategy development and refinement
Suggest product ideas by researching trending items for the website (dropshipping model)
Communicate findings, insights, and suggestions for improvement to the business owner

Requirements

Proven experience managing and optimizing Facebook & Instagram ads, ideally for e-commerce brands
Familiarity with Meta Ads Manager, Google Analytics, and Shopify
Strong creative eye and experience developing engaging ad creatives (copywriting and visuals)
Analytical mindset with the ability to interpret campaign data and make data-driven decisions
Experience in the apparel or women’s wear industry is a plus
Self-motivated, responsive, and comfortable working independently with minimal supervision
Available for flexible part-time work during afternoons/evenings in the AUS/NZ time zone

Benefits

Permanent work from home
Immediate hiring
Steady freelance job

Please note that since this is a permanent work-from-home position and an “Independent Contractor” arrangement, the candidates must have their own computer and internet connection. They will handle their benefits and taxes. The professional fees are at hourly rates, and the rate depends on your performance in the application process.

ZR_23188_JOB

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