Offer summary

Qualifications:

Currently pursuing or recently graduated with a degree in Marketing, Communications, Media, or a related field., Prior internship or freelance experience in social media, marketing, or content creation is a plus., Familiarity with managing brand accounts on Instagram, TikTok, and Facebook is essential., Strong copywriting ability and a good visual sense are required..

Key responsibilities:

Assist in ideating and building monthly content calendars.

Create and schedule engaging short-form content across various social media platforms.

Monitor trends, engage with the community, and respond to comments and messages.

Track engagement metrics and prepare weekly performance reports with insights.

Job description

Position: Social Media Manager
Number of hours: 20 hours/week
Schedule: EST

Tasks required:

Assist in ideating and building monthly content calendars
Create engaging short-form content (Reels, TikTok, carousels, memes, stories)
Schedule and publish content across Instagram, TikTok, and Facebook
Monitor trends and suggest creative adaptations for the company’s brand

Reply to DMs, comments, and brand mentions in a consistent tone of voice
Support community building through authentic interaction
Help moderate future brand-led groups (e.g., private Facebook communities)

Track competitor activity and viral trends in the tattoo/skincare space
Monitor engagement metrics and follower growth
Prepare short weekly performance reports with insights and learnings

Focus Channels:

Instagram: Main visual storytelling and engagement platform
TikTok: Trend-forward, short-form video for virality and discovery
Facebook: Support regular brand updates and community growth; potential to manage a private group
Reddit & Podcasts: Monitor discussions and suggest advertising opportunities

Success Metrics (KPI)

Growth in engagement rate and followers (Instagram, TikTok)
Consistent and quality content output
Fast, on-brand community response times
Content reach and virality, especially for Reels/TikTok
Initiative and trendspotting

Requirements:

Currently pursuing or recently graduated with a degree in Marketing, Communications, Media, or a related field
Prior internship or freelance experience in social media, marketing, or content creation is a plus
Familiarity with managing brand accounts on Instagram, TikTok, and Facebook

Proficiency in content creation tools such as Canva, CapCut, Lightroom, or similar
Understanding of platform algorithms and content trends, especially for Instagram Reels and TikTok
Basic knowledge of analytics tools (e.g., Instagram Insights, TikTok Analytics)
Ability to use scheduling platforms (e.g., Later, Buffer, or Meta Business Suite) is a plus

Strong copywriting ability with a witty, relatable, and brand-consistent tone
A good visual sense and understanding of brand aesthetics
Confident in creating and editing short-form video content
Comfortable engaging with audiences via DMs, comments, and mentions

Highly organized with the ability to manage content calendars and multiple deadline
Self-motivated and able to work independently in a remote setting
Comfortable receiving and applying feedback quickly

Passion or strong interest in tattoo culture, skincare, or lifestyle branding
Fast learner who stays up to date on social media trends
Detail-oriented, proactive, and eager to contribute creative ideas
Fluent in English (written and spoken)

Required profile