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Market Planning & Development Analyst

Remote: 
Full Remote
Contract: 
Full time
Work from: 
Singapore

Offer summary

Qualifications:

University Degree or higher required., 5+ years of experience in mapping, data management, and GIS, preferably in the restaurant or retail industry., Strong communication and organizational skills with the ability to influence cross-functional teams., Proficiency in Microsoft Office Suite, especially Excel and PowerPoint, along with expertise in statistical analysis tools and data visualization software..

Key responsibilities:

  • Develop and maintain prioritized market plans to support growth and development strategies.
  • Collaborate with Development Leaders to communicate and influence development commitments.
  • Cascade tools and analytics for monitoring growth strategies and market plans.
  • Serve as the primary market planning resource for execution strategies across GFM countries.

Yum! Brands logo
Yum! Brands Hospitality: Hotels, Restaurants & Leisure XLarge https://www.yum.com/
1001 - 5000 Employees
See all jobs

Job description

Job Purpose

This role plays a key part in advancing Development capability around the RIGHT LOCATIONS of building new restaurants, through close collaboration with the Pizza Hut Global Franchise Markets (GFM) Development teams. The role will be responsible for supporting growth across these markets through cascading and sharing market planning best practices. This role will span a wide range of market-specific tactical projects across the Market Planning and Site Selection phases of Development.

Job Size

Organizations Supported: Pizza Hut Global Franchise Markets Development

Restaurants/Markets: PH Asia with 1000+ restaurants

Travel: 10%-15%

Job Functions

Market Planning & Site Selection (100%)


  • Develop, implement and maintain prioritized market plans to enable and accelerate the PH Growth & Development Strategy. Includes benchmarking and competitive analysis.
  • Develop tools and guidance on market planning, mapping and trade area prioritization/penetration.
  • Subject Matter Expert for division mapping/GIS and development systems support.
  • Build relationships and work with Development Leaders to effectively communicate and influence development commitments against market plans and support ongoing development results aligned with those plans.
  • Cascade tools and analytics for monitoring, assessing, and gleaning insights regarding growth strategies, market plans, demographics, portfolio segmentation, penetration potential, etc.
  • Influence GFM Development teams with market planning/mapping related processes, including Site Approval Committee Meetings.
  • Primary market planning resource for developing market-level execution strategy across GFM countries with weighed focus in both APAC


Working Relationships


  • PHG Development
  • PHG BMU Development teams
  • 3rd Party Market Planning Vendors – Geolytix, ESRI, etc.
  • Key cross-functional partners such as Finance, Digital, Operations
  • Franchise Partners (Franchisee General Managers, Chief Development Officers and Development teams)


Knowledge & Skill Required

General Qualifications


  • University Degree or higher
  • 5+ years of mapping, data management and analysis, and GIS experience required. Experience in multi-unit restaurants, retail, or franchise industry strongly preferred.


General Business Skills


  • Clear influencing, communication, and organizational skills are a necessity. Ability to partner well with cross functional departments and work with all levels.
  • Demonstrated ability to work with international and diverse stakeholders.
  • Ability to efficiently manage workload well with shifting priorities. Ability to work semi-independently and multi-task in a fast paced and deadline-driven environment.
  • Experience in forecasting and predictive models
  • Strong system/technical skills, including proficiency in the Microsoft Office Suite with strong/advanced Excel and PowerPoint skills. Expertise in statistical analysis tools (JMP Pro), programming languages (R etc.) and data visualization tools like PowerBI is advantageous.


Beware of fake job postings using Yum! and/or our brand logos -- KFC, Pizza Hut, Taco Bell and Habit Burger & Grill -- on fraudulent sites. Yum! Brands only posts jobs on official career pages and never asks for money during onboarding. Avoid unsolicited contacts via Telegram, WhatsApp or similar social apps.

Required profile

Experience

Industry :
Hospitality: Hotels, Restaurants & Leisure
Spoken language(s):
English
Check out the description to know which languages are mandatory.

Hard Skills

Geographic Information SystemsCompetitive AnalysisMarket Access StrategyData ManagementBenchmarkingForeign Trade ZonesStatistical AnalysisGeographic Information SystemsData VisualizationPredictive ModelingSite AnalysisProgramming LanguagesFranchise SalesRetail Operations

Other Skills

  • Analytical Skills
  • Microsoft Excel
  • Microsoft PowerPoint
  • Forecasting
  • Communication
  • Time Management
  • Organizational Skills
Are you interested?

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