Offer summary

Qualifications:

6+ years of experience in lifecycle, CRM, or retention marketing with a focus on email automation., Proven ability to build marketing automation systems from scratch and work with data integrations., Strong understanding of user retention and engagement strategies, particularly in education., Excellent communication skills for knowledge transfer and documentation..

Key responsibilities:

Audit current email workflows in HubSpot to identify opportunities for improvement.

Design and implement a scalable automation system for the customer lifecycle.

Collaborate with stakeholders to define message objectives and draft email copy.

Train internal team members on monitoring and optimizing automated workflows.

Job description

CommonLit is a nonprofit edtech organization dedicated to closing the literacy opportunity gap, which disproportionately affects students living in poverty. To achieve this goal, CommonLit provides a highly effective, comprehensive reading program used by millions of teachers. We are a team of passionate professionals, many of whom are former teachers.

The Opportunity

CommonLit is looking for an Email Marketing Automation Specialist (Contractor) to drive our retention marketing efforts by scaling personalized outreach through smarter, more powerful email marketing. In this role, you’ll design and implement a fully automated lifecycle system that helps us reach more customer educators with timely, relevant communication, which enables our team to deepen impact while scaling their support.

You’ll audit our current setup, build new workflows using Redshift data and advanced segmentation, and train internal team members to manage the system long-term. We’re looking for someone with deep technical know-how, a sharp eye for lifecycle strategy, and a builder’s mindset. Your work will be key to scaling our retention efforts and will directly shape how thousands of partners experience CommonLit.

The Email Marketing Automation Specialist (Contractor) will be reporting directly to the Director of Marketing. The contract length is 4 months; up to 20 hours per week, with potential for light advisory support after handoff. Our target onboarding date is late June to early July.

Apply by date: Tuesday, May 20, 2025 by 5pm ET.

Qualifications

6+ years of experience in lifecycle, CRM, or retention marketing, with a strong track record in email automation and systems design

Proven ability to stand up marketing automation systems from scratch

Skilled at working with data integrations, ETL pipelines, and customer segmentation (especially using internal data warehouses like Redshift)

A strong grasp of what drives user retention and engagement and the ability to build campaigns that support both

Comfortable working in HubSpot, with a clear POV on where it shines and where it falls short for B2B comms

Excellent communication and documentation skills; you know how to transfer knowledge, not just build things

Strategic and solutions-oriented; someone who thrives on tackling complex systems and making them work smarter

Preferred: Experience working in education or with school/district audiences, especially navigating firewall and deliverability challenges

Responsibilities

Audit current email workflows and infrastructure in HubSpot to identify opportunities and pain points

Design and implement a scalable, segmented automation system across the customer lifecycle, from onboarding to winback

Leverage Redshift data and internal integrations to power dynamic content and advanced segmentation

Recommend and configure the most appropriate tools and processes for long-term automation (within platform constraints)

Build lifecycle workflows such as onboarding nudges, task reminders, renewal prompts, upsell triggers, and re-engagement sequences

Define logic and goals for each automation track in collaboration with Account Management, Data Science, and Marketing

Collaborate with stakeholders to outline message objectives and structure and draft email copy

Build systems that give Account Managers visibility into the outreach their assigned customers have received (or missed), ensuring they can personalize follow-up and avoid overlap

Establish key lifecycle and retention metrics; set up dashboards to track campaign performance end-to-end

Ensure campaigns are measurable with clearly defined conversion actions (e.g., onboarding completion, renewal, engagement) and downstream impact (e.g. product usage)

Develop clear documentation and standard operating procedures to ensure continuity after handoff

Train internal team members on how to monitor, troubleshoot, and optimize automated workflows and apply best practices moving forward

Hourly Rate: $65-$75/hour for up to 20 hours per week on a 4-month contract

Apply by date: Tuesday, May 20, 2025 by 5pm ET.

Please submit your resume and cover letter.

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