Intern, CRM

POSITION: CRM Intern         

DEPARTMENT: LGM  

REPORTS TO: Genna Williamson        

FLSA STATUS: Non-Exempt   

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering end-to-end solutions – from venue development and event booking to revenue strategy and hospitality.

Legends brings a 360-degree, data-driven approach across Global Partnerships, Hospitality, Merchandise, and Attractions, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 350+ iconic venues stadiums, arenas, conventions centers and theaters.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

As a CRM Intern, you will learn the process for creating, executing, and optimizing email marketing campaigns across multiple clients, ensuring they align with brand objectives and drive customer engagement. You will collaborate with internal teams to learn about developing strategies, analyzing performance data, and enhancing segmentation and targeting efforts. This internship is perfect for a detail-oriented and eager professional who is looking to learn more about email marketing while flexing their creative and analytical skills. 

ESSENTIAL DUTES AND RESPONSIBILITIES

• Learn the creative briefing process through writing and managing email campaign briefs that are scheduled within various client marketing calendars 

• Become proficient within our preferred ESP, Klaviyo, through building, testing, and deploying email campaigns 

• Obtain a detailed understanding of customer segmentation and automation strategies used to target customers across multiple brands 

• Collaborate with internal teams to align email marketing strategies with broader brand marketing initiatives 

• Monitor and analyze email performance metrics weekly to provide insights and recommendations for future strategy 

• Use research skills to stay informed on industry best practices, emerging trends, and new technologies in email marketing 

• Present a project to a group of stakeholders by the end of the internship to showcase the knowledge and skills obtained throughout the internship 

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

SKILLS AND ABILITIES

• Learn the creative briefing process through writing and managing email campaign briefs that are scheduled within various client marketing calendars 
• Become proficient within our preferred ESP, Klaviyo, through building, testing, and deploying email campaigns 
• Obtain a detailed understanding of customer segmentation and automation strategies used to target customers across multiple brands 
• Collaborate with internal teams to align email marketing strategies with broader brand marketing initiatives 
• Monitor and analyze email performance metrics weekly to provide insights and recommendations for future strategy 
• Use research skills to stay informed on industry best practices, emerging trends, and new technologies in email marketing 
• Present a project to a group of stakeholders by the end of the internship to showcase the knowledge and skills obtained throughout the internship 

WORKING CONDITIONS

Location: Remote

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.