Offer summary

Qualifications:

Proven experience as a Social Media Specialist or similar role, preferably managing multiple accounts., Strong understanding of social media platforms including Instagram, Facebook, TikTok, and LinkedIn., Excellent graphic design skills using tools like Canva or Adobe Creative Suite., Strong analytical skills to interpret social media metrics and insights..

Key responsabilities:

Manage daily social media operations for multiple brands across various platforms.

Develop and implement customized social media strategies aligned with business goals.

Create and schedule engaging content, including graphics and videos, for social media.

Analyze performance metrics and collaborate with teams to plan promotions and campaigns.

Job description

This is a remote position.

Schedule: Monday to Friday, 9:00 AM to 6:00 PM (Indianapolis, IN) – Includes 1-hour unpaid break

Total Weekly Hours: 40 hours

Position Overview:

We are seeking a creative, organized, and results-driven Virtual Social Media Specialist to manage and grow the social media presence for multiple businesses across Instagram, Facebook, TikTok, and LinkedIn. The ideal candidate is an expert communicator, skilled content creator, and strategic thinker who can represent different brand voices while consistently producing engaging content and growing audience engagement.

Key Responsibilities:

Manage daily social media operations for multiple brands across Instagram, Facebook, TikTok, and LinkedIn.
Develop and implement customized social media strategies aligned with each business’s goals and brand voice.
Plan, create, schedule, and post engaging content (graphics, reels, videos, carousels, stories, etc.).
Monitor trends and platform updates to keep content fresh and relevant.
Engage with followers: respond to comments, DMs, and mentions promptly.
Analyze and report on key performance metrics and adjust strategies accordingly.
Collaborate with owners and marketing teams to plan promotions, launches, and campaigns.
Create monthly content calendars for approval and organization.
Manage paid advertising campaigns when needed (boosted posts, paid ads).
Maintain brand consistency across all digital touchpoints.

Requirements

Proven work experience as a Social Media Specialist or similar role (managing multiple accounts is a plus).
Strong understanding of Instagram, Facebook, TikTok, and LinkedIn best practices.
Experience with social media scheduling tools (e.g., Later, Buffer, Hootsuite, Canva, Meta Business Suite).
Strong graphic design skills (Canva, Adobe Creative Suite, or similar tools preferred).
Ability to write creative, engaging, and brand-appropriate captions.
Excellent time management and organizational skills — able to meet deadlines and manage multiple projects at once.
Strong analytical skills with the ability to interpret social media insights and metrics.
Creative thinking and problem-solving abilities.
Self-motivated, proactive, and able to work independently.
Reliable internet connection and tech-savvy.

Preferred Qualifications (Bonus Points):

Basic video editing skills for Reels and TikTok.
Experience with social media paid advertising campaigns.
Knowledge of SEO basics and how social media impacts search engine results.
Experience working with entrepreneurs, small businesses, or event-based businesses.