Social Media Marketing Specialist (ZR_22587_JOB)

This is a remote position.

Schedule: Part-time (10 hours/week), Flexible Schedule (2 hours per day)

Client Timezone: Australian Western Standard Time (AWST)

Client Overview

Join an expanding Australian vacation rental business that specializes in unique and luxury short-stay accommodations. Their distinctive property portfolio includes disability-friendly homes and premium group accommodations, situated near world-famous tourist attractions. With plans to launch a comprehensive property management division, this company is positioned for significant growth in the tourism sector.

Job Description

Drive the digital presence and booking success for a portfolio of premium vacation properties. This role combines creative social media management with strategic marketing to attract both domestic and international tourists, particularly targeting the lucrative Asian tour group market. With performance-based bonuses tied to booking increases, this position offers excellent earning potential while working with stunning luxury properties. As the company expands into property management services, there’s significant opportunity for role growth and increased responsibilities.

Responsibilities

• Develop and execute social media strategies to drive direct bookings
  
• Create engaging content showcasing luxury properties and local attractions
  
• Optimize property listings across vacation rental platforms
  
• Target and engage with specific market segments, including Asian tour groups
  
• Track and report on booking conversions and ROI
  
• Implement marketing campaigns for disability-friendly accommodations
  
• Manage social media presence for the upcoming property management division
  
• Monitor and analyze social media metrics to optimize performance