Offer summary

Qualifications:

Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred., 7-10 years of experience in demand generation within the financial services industry preferred., Strong leadership skills with the ability to inspire teams in a fast-paced environment., Excellent communication, presentation, and interpersonal skills for effective collaboration..

Key responsabilities:

Develop and lead end-to-end demand generation strategies aligned with BNY Treasury Services' growth goals.

Design and execute high-performing marketing campaigns to attract and convert qualified leads.

Create compelling content strategies that support the full buyer’s journey—from awareness to conversion.

Launch and optimize digital campaigns across various channels to generate cost-effective leads and conversions.

Job description

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what is all about

Job Summary:

Are you a strategic leader with a passion for driving new business growth through innovative demand generation initiatives? BNY Treasury Services is looking for a dynamic Senior Marketing Consultant where you will drive impactful, revenue-generating initiatives across the financial services landscape. If you're a strategic thinker with a proven ability to lead innovative demand generation efforts, this is your opportunity to make a significant impact in a global financial powerhouse. Based in NYC, this REMOTE position offers an exciting opportunity to lead demand generation strategy, execution, and overall new business development efforts.

Key Responsibilities:

Demand Generation Strategy: Develop and lead end-to-end demand generation strategies aligned with BNY Treasury Services' growth goals. Define target audiences, buyer personas, and go-to-market plans across multiple channels.
Cross-Functional Collaboration: Work closely with sales, product management, executive leadership, and marketing to align on goals, ensure campaign integration, and deliver measurable business impact.
Lead Generation & Acquisition: Design and execute high-performing marketing campaigns to attract and convert qualified leads. Set and monitor KPIs in collaboration with sales teams to achieve new business targets.
Content Strategy & Development: Create compelling content strategies that support the full buyer’s journey—from awareness to conversion. Lead the development of high-value assets including whitepapers, webinars, case studies, and more.
Digital Marketing & Advertising: Launch and optimize digital campaigns across email, paid search, social media, and display advertising to generate cost-effective leads and conversions.
Account-Based Marketing (ABM): Drive ABM initiatives targeting key accounts and high-value prospects. Collaborate with sales to develop personalized campaigns that increase engagement and pipeline velocity.
Analytics & Optimization: Set performance metrics, track results, and use data-driven insights to continuously improve campaign effectiveness and ROI.

Qualifications:

Workfront – for campaign planning and project management.
Demand Generation Campaign Development – hands-on experience creating and executing complex, multi-channel campaigns.
Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred.
7-10 years of experience in demand generation within the financial services industry preferred.
Expertise in developing and executing comprehensive demand generation strategies.
Strong leadership skills with the ability to inspire teams in a fast-paced environment.
Excellent communication, presentation, and interpersonal skills for effective collaboration.
Deep understanding of marketing principles and emerging trends in financial services demand generation.
Creative thinker passionate about innovation in demand generation strategy.

Preferred Qualifications:

Experience with Microsoft Dynamics.
Proficiency in Power BI for analytics and reporting.
Prior experience in Financial Services or related regulated industries.

At BNY, our culture speaks for itself. Here’s a few of our awards:

America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
Best Places to Work for Disability Inclusion, Disability: IN – 100% score, 2023-2024
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
Bloomberg’s Gender Equality Index (GEI), 2023

Pay Rate Range

Min Pay Rate Max Pay Rate Currency Unit 70.61 88.26 USD hourly

Additional Notes

Applications will be accepted on an ongoing basis.

This posting is for a contract assignment with Tundra Technical Solutions to provide services to Bank of New York (BNY). Please note that this is not a full-time employment opportunity. Candidates selected for this role will be engaged as contractors for the specified duration of the project. For any inquiries regarding the terms of the contract or engagement, please contact Tundra Technical Solutions directly.

Benefits Information

Optional benefits offering include medical, dental, vision and retirement benefits via Tundra Technical Solutions.

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