Offer summary

Qualifications:

Proven experience in paid search and social media advertising, particularly with Google Ads and Meta Ads., Strong understanding of Google Tag Manager (GTM), GA4, and conversion tracking., Experience managing local/regional and lead generation ad campaigns., Fluent in English with strong communication skills..

Key responsabilities:

Strategize, launch, and optimize paid media campaigns across Google Ads, Meta Ads, and Local Service Ads.

Conduct keyword research and audience targeting using relevant tools.

Provide ongoing performance analysis and reporting, recommending data-driven optimizations.

Collaborate with internal teams to align advertising strategies with overall marketing objectives.

Job description

Job Title: Paid Media Specialist
Location: Remote (EST Time Zone)
Salary Range: up to 3000 USD

Work Schedule: Monday to Friday, 8:00 AM to 5:00 PM (EST) - (Overlapping EST hours required)

NOTE: INDEPENDENT CONTRACTOR POSITION

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Discover a world of career possibilities with Sagan.

About the Company:

Sagan represents a growing digital marketing agency that specializes in performance-driven advertising. The team is passionate about delivering data-driven campaigns that generate measurable results for clients across various industries.

Position Overview:

We are looking for a Paid Media Specialist to manage and optimize paid media campaigns across Google Ads, Meta Ads, and Local Service Ads (LSA). The ideal candidate will have experience driving lead generation and local/regional ad campaigns, with a strong focus on ongoing optimizations, performance reporting, and data-driven decision-makingnot just ad creation and launch.

Key Responsibilities:

Strategize, launch, and optimize Google Ads, Meta Ads, and Local Service Ads (LSA) campaigns.
Conduct keyword research and audience targeting using tools like Google Ads and GTM/GA4.
Implement tracking solutions, including conversion tracking, call tracking, and GTM setup.
Provide ongoing performance analysis and reporting, recommending data-driven optimizations.
Troubleshoot and resolve access issues for ad platforms and tracking tools.
Develop and execute strategies for local/regional and lead generation campaigns to maximize ROI.
Collaborate with internal teams to align advertising strategies with overall marketing objectives.

Qualifications:

Proven experience in paid search and social media advertising (Google Ads, Meta Ads, LSA).
Strong understanding of Google Tag Manager (GTM), GA4, and conversion tracking.
Experience managing local/regional and lead generation ad campaigns.
Ability to analyze and interpret campaign performance data for optimization.
Fluent in English with strong communication skills.

Nice-to-Haves:

CRM experience (e.g., GoHighLevel or similar platforms).
Familiarity with building materials or local services industries.
Experience setting up and managing call-tracking solutions.
Strong problem-solving skills for troubleshooting account access and tracking issues.

Resume Submission Guidelines:

💡To help us review your application efficiently, please submit your resume in text-based PDF format only.

🔸Avoid uploading scanned documents, image files (JPG/PNG), or Word documents (DOC/DOCX) format to prevent your application from being overlooked.

📍Important: For timely processing, both your resume and introductory video must be submitted in English.

Required profile