Demand Generation Specialist-Part-time(US Financial Services, WFH)

Schedule: Monday to Friday (09:00 PM - 1:00 AM PHT)

What are we looking for?

Skills Required:

• B2B Email Marketing & Automation – Strong experience in B2B email marketing, including campaign creation, automation workflows, and best practices for lead generation (HubSpot expertise preferred).
• Audience Segmentation & Personalization – Ability to segment lists, tailor messaging for different personas (ABM), and optimize content for targeted outreach.
• Copywriting & Communication – Strong writing skills to craft compelling subject lines, email copy, and CTAs that drive engagement.
• Data Analysis & Optimization – Experience with A/B testing, tracking key metrics (open rates, CTRs, conversions), and making data-driven decisions.
• Collaboration & Project Management – Ability to work cross-functionally with Sales, Product, and Customer Success teams to align messaging and execute campaigns efficiently.

Nice to have:

• Experience in Financial Services Marketing – Familiarity with the financial services industry and its audience, including compliance considerations for email marketing.
• Lead Nurturing & Conversion Rate Optimization (CRO) – Knowledge of strategies to nurture leads through the sales funnel and optimize email campaigns for higher conversion rates.
• Familiarity with Website Analytics & SEO – Experience with tools like Google Analytics to track email-driven traffic and integrate email marketing with broader digital strategies.

What will you do?

• Create and Execute Email Marketing Campaigns – Develop, manage, and optimize B2B email campaigns to drive lead generation, engagement, and conversions, ensuring alignment with sales and marketing goals.
• Write Compelling and Persuasive Email Copy – Craft high-quality, engaging, and conversion-driven email content, including subject lines, body copy, and CTAs, tailored for different audience segments.
• Segment and Personalize Outreach (ABM) – Utilize data-driven insights to segment email lists, personalize messaging, and implement Account-Based Marketing (ABM) strategies for maximum impact.
• Analyze and Optimize Campaign Performance – Track key email marketing metrics (open rates, click-through rates, conversions), conduct A/B testing, and continuously refine campaigns based on performance data.
• Collaborate with Sales and Cross-Functional Teams – Work closely with Sales, Product, and Customer Success teams to ensure messaging consistency, lead nurturing, and seamless integration of email marketing efforts into the overall demand generation strategy.

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Our Client is an AI-powered search and discovery engine built to simplify deal origination. Instead of relying on keywords, static company classifications, and historical data, Our Client utilizes artificial intelligence (AI) and natural language processing (NLP) to ingest, analyze, understand, and deliver a precise actionable list of right deal opportunities, right now.

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Equal Employment Statement

Employment decisions at ConnectOS will be conducted without consideration of factors such as age’, race, color, religion, gender, disability status, sexual orientation, gender identity or expression, genetic information, and marital status. ConnectOS ensures the full confidentiality of the data it processes.