Product Marketing Intern (Remote in Colorado) at Rocket Lawyer

Offer summary

Qualifications:

Currently pursuing or recently graduated with a degree in Marketing, Business, Analytics, or a related field., Strong interest in product marketing and understanding customer insights., Analytical mindset with the ability to draw insights from customer interviews and user testing., Proficient in Google Docs and Google Sheets or Excel, with strong communication skills..

Key responsabilities:

Conduct customer interviews to understand pain points and how products solve their needs.

Develop a comprehensive experimentation roadmap based on customer insights.

Create a messaging framework for Rocket Lawyer and its key products.

Assist in analyzing campaign performance and preparing reports for the Product Marketing team.

Job description

About Rocket Lawyer

We believe everyone deserves access to affordable and simple legal services. Founded in 2008, Rocket Lawyer is the largest and most widely used online legal service platform in the world. With offices in North America, South America, and Europe, Rocket Lawyer has helped over 30 million people create over 50 million legal documents, and get their legal questions answered.

We are in a unique position to enhance and expand the Rocket Lawyer platform to a scale never seen before in the company’s history, to capture audiences worldwide. We are expanding our team to take on this challenge!

About your role

Rocket Lawyer is seeking a customer-obsessed and driven Product Marketing Intern to join our team. This role offers an exciting opportunity to dive into the world of product marketing and gain hands-on experience with industry-leading tools, strategies, and campaigns. The intern will work closely with the Product Marketing team and our Head of Integrated Campaigns Performance Marketing, assisting with key projects that will directly impact our go to market strategy and product messaging and positioning.

This internship is ideal for students or early-career professionals looking to learn how customer insights guide messaging frameworks and how those frameworks are applied in marketing campaigns.

Location: Remote, but you must be located in CA, AZ, CO, NC, or UT during the internship.
Duration: June 16, 2025 - August 8, 2025, working 40 hours per week

Reports to: VP. Product Marketing

How you will make a difference day to day

Conduct customer interviews with our target customers to understand their pain points and how our products and services solve their needs.
Experimentation Roadmap: Based on customer insights, develop a comprehensive experimentation roadmap for Rocket Lawyer to better communicate the value of our services and grow annual memberships.
Create a comprehensive messaging framework that provides a comprehensive and holistic overview of approved messaging for Rocket Lawyer, Rocket Legal+, and key products.
Assist the Content, Design, and Integrated Campaigns team in conducting user testing to support critical business priorities.
Assist in analyzing integrated campaign performance, compiling insights, and preparing reports for the Product Marketing team
Partner with the Product and Product Marketing teams to share insights and solicit feedback and input on our approach.

What you’ll need

Currently pursuing or recently graduated with a degree in Marketing, Business, Analytics, or a related field.
A strong interest in product marketing and a desire to understand how customer insights influence marketing decisions.
Analytical mindset with the ability to draw insights from customer interviews and user testing.
Detail-oriented and organized, with excellent project/time management skills.
Proficient in Google Docs and Google Sheets or Excel.
Strong written and verbal communication skills.
Proactive and curious, eager to take initiative and learn on the job.
A self-starter who thrives in a fast-paced environment.
Ability to learn quickly.

Interview Process:

Recruiter Phone Screen
Role Assessment(s)
Hiring Manager Interview

Rocket Lawyer is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, military or veteran status, status as an individual with a disability, or other applicable legally protected characteristics. We particularly welcome applications from veterans and military spouses.

All your information will be kept confidential according to EEO guidelines.

You may request reasonable accommodations by sending an email to hr@rocketlawyer.com.

Compensation

Base salary range by location:

Utah, Arizona, North Carolina: $23.60
California (Outside of San Francisco Bay area) and Colorado: $27.20

Actual compensation packages are determined by various factors unique to each candidate, including but not limited to skill set, depth of experience, certifications, specific work location, and performance during the interview process.

$23.60—$27.20 USD

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