Channel Marketing APJ

Department: Demand Generation

Location: Singapore

• Build an understanding of partner target audiences, solutions focus areas, workloads and verticals in order to identify campaign opportunities.


• Develop demand generation campaigns to be leveraged at scale via channel partners, including online and in-person events, email, social and digital promotion tactics.


• Manage platform where channel partners will self-serve campaign assets.


• Drive awareness and adoption of campaign assets via enablement collateral, email nurture, webinars and other activities.


• Manage performance of campaigns, including identifying and tracking key performance indicators. Collect feedback and identify campaign optimization opportunities to increase engagement, adoption and post-launch performance.


• Effectively communicate the Google Cloud vision, differentiated product value prop, and go-to-market strategy in partner meetings.


• Understand the partnership business model to help shape the route to market strategy for joint solution offers, and ensure all the appropriate sales/channel teams are fully enabled.


• Team with cross-functional leads to proactively incorporate partner solutions into company-driven global marketing campaigns.


• Drive optimization of partner market development fund spend, manage the team budget, and report out on results.

• 5+ years of marketing experience in a technology environment directly supporting sales teams such as Field Marketing, Alliance Marketing or Partner Marketing


• Experience in developing partner facing programs, strong experience in managing and influencing multiple partners of varied sizes to execute on shared goals.


• Demonstrated ability to build & execute a marketing strategy with clear goals & objectives to align to partner sales objectives and support the growth targets.


• Strong communication skills and the ability to influence stakeholders.


• Comfort with ambiguity and driving transformation

• Build an understanding of partner target audiences, solutions focus areas, workloads and verticals in order to identify campaign opportunities.


• Develop demand generation campaigns to be leveraged at scale via channel partners, including online and in-person events, email, social and digital promotion tactics.


• Manage platform where channel partners will self-serve campaign assets.


• Drive awareness and adoption of campaign assets via enablement collateral, email nurture, webinars and other activities.


• Manage performance of campaigns, including identifying and tracking key performance indicators. Collect feedback and identify campaign optimization opportunities to increase engagement, adoption and post-launch performance.


• Effectively communicate the Google Cloud vision, differentiated product value prop, and go-to-market strategy in partner meetings.


• Understand the partnership business model to help shape the route to market strategy for joint solution offers, and ensure all the appropriate sales/channel teams are fully enabled.


• Team with cross-functional leads to proactively incorporate partner solutions into company-driven global marketing campaigns.


• Drive optimization of partner market development fund spend, manage the team budget, and report out on results.