Offer summary

Qualifications:

Bachelor’s degree required, Master’s preferred in a scientific field., Business fluent in English; additional CEE language is a plus., Prior experience managing a complex product line in the Diagnostics field is essential., Advanced knowledge of the IVD market and deep technical knowledge in clinical chemistry/immunoassays..

Key responsabilities:

Establish and execute the Marketing Strategy for Atellica Solution in alignment with Global and CEE Leadership.

Develop a comprehensive Marketing plan focusing on GTM considerations, pricing, and communication for the CEE countries.

Create market transparency through mapping and maximizing coverage in CRM, while determining market sizes and shares.

Prepare marketing materials for various stakeholders and educate them on product line updates through presentations and training.

Job description

Do you want to help create the future of healthcare? Our name, Siemens Healthineers, was selected to honor our people who dedicate their energy and passion to this cause. It reflects their pioneering spirit combined with our long history of engineering in the ever-evolving healthcare industry.

We offer you a flexible and dynamic environment with opportunities to go beyond your comfort zone in order to grow personally and professionally. Sound interesting?

We are currently looking for a Marketing Manager to be based in one of the CEE countries.

Marketing Manager Atellica Solution (Clinical Chemistry/Immunology) - Central Eastern Europe (CEE)

This position can be located and worked from any country within the Central Eastern Europe (CEE) region that has an established Siemens Healthineers legal entity.

Key responsibilities, Strategic and Operational:

Establishes and executes Marketing Strategy for Atellica Solution (Clinical Chemistry/ Immunology) in alignment with Global and CEE Leadership team
Develops Marketing plan for Atellica Solution that determines the focus areas for the Fiscal Year for the CEE countries (GTM considerations, pricing, communication incl. events, product launches, commercial KPIs).
Develops portfolio value propositions and drives implementation in CEE countries.
Creates full market transparency: market mapping, maximizing market coverage in CRM and supports efforts to determine market sizes and market shares.
Prepares product line and if needed customer segment specific marketing material to be used by e.g. Country Business Leads, Marketing Managers, Country Sales, Product Experts
Updates and educates all stakeholders on product line news relevant for CEE; includes presentations in regular Townhall meetings and product line dedicated training to Sales and teams of product experts.
Serves as 1st and only point of contact for Global Marketing for e.g. guidance needed from countries, requests regarding business cases or product line development in CEE.

Key Interface with:

Country Marketing and Sales Teams
Product Expert Teams (CEE)
Global Business Lines
Global Commercial Team
CS Leadership team CEE
CEE Communications
SCM
CRM

Your qualifications and experience:

Bachelor’s degree but Master’s preferred (Scientific)
Business fluent in English, additional language spoken in CEE a plus
Candidate MUST have prior experience in managing a complex product line, within the Diagnostics field.
Significant experience of working in the Clinical Diagnostics Marketplace, with experience of marketing and communicating to customers.
Advanced knowledge of IVD market.
Deep technical and/or scientific knowledge in clinical chemistry/ immunoassays
Formal marketing training e.g., certificate or diploma in Marketing or equivalent relevant experience.
Excellent Presentation skills.
Proven sales success.
Experience of managing and leading without authority, enjoys teamwork.
Ability to travel globally up to 50%.

Required profile