Job description

FUNCSHUN is a leading cybersecurity consulting firm committed to protecting businesses through cutting-edge solutions, with an expanding presence in real estate development. We prioritize efficiency, creativity, and strategic marketing to drive business growth. We are seeking a Marketing Specialist to manage lead generation, content creation, and campaign execution across various platforms.

The Role

Marketing Specialist – Cybersecurity & IT

Location: Remote / Miami, FL

Job Type: Full-Time

Key Responsibilities

Campaign Management & Lead Generation:

Manage (Go High Level) and optimize CRM workflows.
Oversee Instantly.ai for industry-specific cold lead outreach campaigns.
Build and segment email lists targeting key verticals such as HVAC and DOD sectors.
Develop and execute cold email campaigns to generate high-quality leads.
Create landing pages in WordPress for targeted vertical marketing efforts.

Content Creation & Social Media Management

Develop engaging content for LinkedIn, Facebook, and Instagram.
Use ChatGPT to generate thought-provoking posts (e.g., cybersecurity awareness topics like password vulnerabilities).
Post and engage daily on LinkedIn with industry professionals (CEO, CTOs, etc.).
Manage and schedule daily social media posts on Facebook and Instagram.
Edit and repurpose podcast content into engaging clips for marketing.

Branding & Design

Edit and customize Canva marketing templates for promotional materials.
Create branded marketing materials, including folders, business cards, flyers, and brochures.

Requirements

Proven experience in digital marketing, lead generation, and content creation.
Proficiency in WiseTrack (Go High Level) and Instantly.ai.
Hands-on experience with WordPress for landing page creation.
Strong email marketing and cold outreach strategy skills.
Familiarity with LinkedIn prospecting and engagement strategies.
Experience with Canva and basic design/editing skills.
Knowledge of cybersecurity or B2B marketing is a plus.

Why Join Us?

Work in a fast-growing cybersecurity and real estate firm.
Opportunity to innovate and implement cutting-edge marketing strategies.
Collaborative team with room for growth and learning.

Ideal Profile

You have at least 3 years experience ideally in Content Marketing or Digital Marketing within Professional Services and Media & Entertainment industry.
Experience within would be a strong advantage.
You possess strong analytical skills and are comfortable dealing with numerical data
You pay strong attention to detail and deliver work that is of a high standard
You are highly goal driven and work well in fast paced environments

What's on Offer?