Director of Marketing Communications

Company Description:

eHealth Technologies is a leading healthcare technology company that advances the delivery of life-altering care. Since 2006, we have decreased time to treatment for millions of patients and are trusted by the top healthcare systems, HIEs, and CROs throughout the United States. 

Our advanced technology and compassionate team expedite the collection, organization, and delivery of medical records, images, and pathology materials so that care teams have exactly what they need, where they need it, to get their patients back on the road to recovery as quickly as possible.

Our team takes great pride in working behind the scenes for 80% of the top hospitals to help hundreds of thousands of patients every year.

Career Opportunity Description:

Reporting to eHealth Technologies’ Chief Commercial Officer, this position is responsible for the development and execution of the company’s marketing communications and strategic marketing plans. The position collaborates across teams to create communications strategies that support marketing campaigns and lead generation objectives, develop content and communications programs, review and update marketing collateral to align with messaging and brand standards and ensure brand standards are enforced and optimized across the business. The position is responsible for copy writing for press releases, marketing materials, reports, advertisements, and other related material. He/she works with leadership and sales and product teams to plan and develop messaging to support sales and product launch goals.

The person chosen for this opportunity will be experienced working in a global, dynamic, fast-paced, technological, team-oriented work environment that is guided by and upholds the core company values of integrity, customer care, results, collaboration, and mutual trust and respect for fellow team members. 

Primary Responsibilities:

1. Marketing strategy and execution: Develop a cohesive marketing strategy and plan to drive achievement of company growth goals; own execution of the plan and ensure benchmarks are on track. 

2. Brand integrity: Responsible for eHealth Technologies’ brand integrity to ensure consistent messaging and graphic usage across all communications.

3. Social media: Own and manage all company social media sites and ensure frequent postings and responses to inquiries.

4. Internal communications: Collaborate to ensure that internal communications cohesively align teams on brand value story.

5. Account-based marketing: Develop, implement and manage account-based marketing initiatives.

6. Marketing automation: Leverage marketing automation to streamline efficiency and own oversight of technology platforms, i.e. HubSpot.  Recommend improvements to sales and marketing-related procedures, workflows and processes.

7. Product marketing: Coordinate product kickoffs to ensure alignment across teams, collaborate with product teams to ensure materials convey the product’s unique value proposition, create sales tools to drive product adoption, and collaborate to conduct sales rep trainings.

8. Public relations: Lead and oversee the development and implementation of marketing initiatives to gain public interest and raise brand awareness, including thought leadership and media relations programs. Identify and prep key spokespersons. Manage an external PR firm.

9. Thought leadership: Develop a cohesive thought leadership initiative and lead content strategy.

10. Content development: Oversee content development, editing and approvals, including press releases, blogs, white papers, articles and infographics. 

11. Event management: Oversee marketing events, including conferences, webinars, and prospecting events. Set goals, manage logistics, ensure lead follow up.

12. Sales enablement: Develop and maintain collateral, presentations and other sales tools.  Work with sales teams to implement marketing initiatives and lead follow-up. 

13. Goal setting & reporting: Establish a goal-driven marketing culture, setting tracking progress toward critical success metrics.

14. Fiscal responsibilities: Develop and maintain an annual marketing budget. Track marketing-related invoices and expenses against budget.

15. Vendor relations: Maintain effective communication and good relationships with all providers.

16. Other duties as required.

Information Privacy and Security 

To safeguard the information privacy and security of all covered information, Employee shall also be responsible for: 

1. Following eHealth Technologies’ information privacy and security policies, procedures, standard operating procedures, appendices, attachments, etc.

2. Accessing, using, and disclosing only the minimum necessary covered information needed for job responsibilities or otherwise allowed by law.

3. Safeguarding the confidentiality, integrity, and availability of covered information at all times, whether or not on duty.

Knowledge and Skill Requirements:

1. Minimum Bachelors’ degree in Marketing, Communications, or related field.

2. Five (5) years’ marketing experience with responsibility for multiple concurrent marketing projects.

3. At least three (3) years’ experience with marketing for a technology company; familiarity with the Health IT industry is required.

4. Strategic mindset; incredibly self-motivated and innovative.

5. Strong leadership skills, with ability to recruit, lead, manage, and mentor team members.

6. Open and engaging, holds others accountable, listens well, high EQ.

7. Desire to be hands-on and involved in the day-to-day operations of marketing without micro-managing, while also maintaining 10,000-foot view as a leader.

8. Strong writing and editing skills.

9. Excellent verbal communications, presentation and facilitation skills.

10. Strong analytical and project management skills.

11. Experience with Sales and Marketing systems such as Salesforce and HubSpot; ability to utilize the technology to execute, track and report on marketing efforts.

12. Experience with external data and analytics services such as Definitive Health.

13. Demonstrates uncompromising levels of integrity, honesty, trustworthiness, and ethical behavior.  

14. Detail-orientated and exhibits an urgency to achieve results. 

15. Proven ability to foster successful relationships through clear communication, swift problem resolution, and mutual respect. 

16. Must be experienced and comfortable working in a fast-paced entrepreneurial environment and dealing well with change and ambiguity.

17. Exercises good judgment and utilizes creative problem-solving skills. 

18. Ability to complete tasks accurately and within strict time constraints.

19. Ability to simultaneously manage several projects.

20. Work requires a willingness to occasionally work a flexible schedule.

21. Proficiency in all aspects of PC utilization, including MS Office.

22. HubSpot, Google Analytics and Pragmatic Marketing certifications a plus.

Key Relationships:

1. Directly supervised by the Chief Commercial Officer.

2. Interacts regularly with eHealth Technologies staff, customers, vendors, and community businesses.

Essential Functions:

1. Physical Requirements: Extended periods of time typing, data entry, sitting, read, writing.  Lifting up to 20 lbs.

2. Mental Requirements include General, Visual, and Numerical Intelligence.  Analytical skills.

3. As eHealth Technologies’ workforce is currently working in a hybrid model, when teleworking remotely from home, it is a requirement of the position that employees have the following minimum requirements available: 

          i. A private workspace the meets the requirements of the Teleworking Security (HITRUST-21) Policy

         ii. A home internet network that meets the requirements of Teleworking Security (HITRUST-21) Policy, including: 

1. A router that must achieve minimum speeds of 100MBPS for download and 10MBPS for upload, or any other higher speed required for the work to be produced contingent upon your role. 

2. Availability of at least two (2) Ethernet connections in the router to the internet source is required (for your PC and phone). 

3. Workstation should be plugged directly into the router as a hardwire connection to high-speed internet is critical to maintaining approved speeds for optimal functioning of various operational hardware, software and tools, as required for work performance; an appropriate Wi-Fi connection may satisfy this connection to high-speed internet. 

4. Router should be updated regularly with latest firmware, or ultimately replaced if router speeds are not within the minimum specifications above.

Work requires willingness to occasionally work a flexible schedule