Title: Senior Product Manager, Audiences
Location: Remote (United States Only)
About InMarket
Since 2010, InMarket has been the leader in 360-degree consumer intelligence and real-time activation for thousands of today’s top brands. Through InMarket's data-driven marketing platform, brands can build targeted audiences, activate media in real time, and measure success in driving return on ad spend. InMarket's proprietary Moments offering outperforms traditional mobile advertising by 6x.* Our LCI attribution platform, which won the MarTech Breakthrough Award for Best Advertising Measurement Platform, was validated by Forrester to drive an average of $40 ROAS for our clients.
*Source: Wordstream US Google Display Benchmarks for Mobile Media
Your Role
We are currently seeking a Sr. Product Manager who will be focusing on our Audiences product line. The ideal candidate for this opportunity will have a keen eye for gaps in consumer product offerings and the innovative mindset to fill them. You’re a highly skilled market analyst with a proven ability to strategize the full lifecycle of product production — from conception through release. You have developed the qualities of a confident leader who can guide cross-functional teams in the successful creation of products that improve consumer experience and grow market share.
Responsibilities and Duties
- Owner of roadmap and delivery of key product initiatives
- Retrieve and analyze feedback from customers, stakeholders, and other teams to shape and define product requirements
- Prepare and deliver ARDs on quarterly projects
- Evangelize product ideas with core internal stakeholders and external customers
- Develop a strong understanding of the technology and products of the full InMarket portfolio, working with cross-organizational product and tech teams to build unique value for customers
- Support sales teams in pre-sales technical and product discussions, as well as in growing strategic accounts
- Partner with engineering to communicate product requirements, solve technical and customer challenges, and drive successful sprints
- Manage vendor and partner relationships as necessary to support the product and future roadmap
Required Qualifications
- 3-5 years of product management experience, preferably with an emphasis on programmatic advertising products
- 3+ years working in adtech with experience in digital media advertising and understanding of the campaign lifecycle
- Foundational knowledge of the programmatic ecosystem ranging from supply partners, ad serving platforms, DSPs and SSPs
- Strong understanding of the pricing, packaging, and services within the programmatic landscape
- Ability to effectively communicate with both technical and non-technical stakeholders
- Strong iterative test-and-learn mindset to product development
Desired Qualifications
- Experience working with Look-aLike Modeling Expansion & Cross-Device Mapping
- Functional technical understanding of web technologies and application programming interfaces (APIs)
Compensation & Benefits Summary
- Competitive salary, stock options, flexible vacation
- Medical, dental and Flexible Spending Account (FSA)
- Company Matched 401(k)
- Unlimited PTO (Within reason)
- Talented co-workers and management
- Agile Development Program (For continued learning/professional development)
- Generous Paid Parental Leave
For candidates in California, Colorado, New York City, Illinois, Minnesota, New Jersey, Vermont and Massachusetts the Targeted Base Salary Range for this role is $137,917 to $158,000.
Actual salaries will vary depending on factors including but not limited to work experience, specialized skills and training, performance in role, business needs, and job requirements. Base salary is subject to change and may be modified in the future. Base salary is just one component of InMarket’s total rewards package that also may include bonus, equity, and benefits. Ask your recruiter for more information!
InMarket is an Equal Opportunity Employer (EOE). Qualified applicants are considered for employment without regard to age, race, color, religion, sex, national origin, sexual orientation, disability, or veteran status.
Privacy Notice for California Job Applicants: https://inmarket.com/ca-notice-for-job-applicants/
