This is a fixed-term contract until the end of 2025
This is a remote role (GMT or CET time zone)
About Greenpark
Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model.
Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt.
Our Values
As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘We Strive’, ‘Acting Together’, ‘With Kindness’ are the values that guide us.
About the role
We are looking for a talented professional with Copywriting skills focused on the Medical Industry, who can work on developing copy content for brand deliverables. This role would complement the design team, while working for our client in the pharmaceutical industry.
The focus of the role will be to create promotional communication content. This role will also develop market access content. You should be recognized as a brand expert with an ability to translate the science and data into compelling promotional copy complying with medical, regulatory, legal and compliance guidelines. The aim is to ‘make the complex simple’ adapting larger pieces of content to create smaller, easy-to-read materials for digital and non-digital channels, maintaining key medical messaging and being able to anchor medical literature references.
Creativity, innovative thinking, and problem-solving should be at the heart of all you do.
What you’ll do
- The main focus is to develop and update content for various commercial assets, with an additional focus upon omnichannel implementation on digital channels (including banner ads, emails, sales rep materials such as idetail, social media posts/content and websites) – as well as printed material (including posters, slide kits, patient guidelines, sales content, leaflets and conference materials).
- The role will work with medical, regulatory and legal guidelines ensuring compliance to Germany legislations and regulations, including client internal policies, ensuring that content is supported by authentic and up-to-date references.
- There may be occasional opportunities to be involved in creative projects involving ideation and moving image for campaign level activity.
- Working in partnership with a graphic design team (on the needs for copy and content), with the brand and production teams on briefs, workshops and project deliveries.
- Ensuring compliance to local legislation and regulations including client internal policies, ensuring that content development & activities are supported by authentic and up-to-date references.
- Follow best practices in the department regarding processes, communication (internal and external), project management, documentation and technical requirements such as language, grammar, stylization, content search, summarizing, data conflicts, and referencing
- Participating in assigned training programs and working on assignments as per requirement.
- Participating in client calls as per project requirements
- Use of, overseeing and harnessing the advantages of AI tools in providing accurate and relevant copy content.
- Being compliant to quality, confidentiality, and security; adhering to and following quality systems, processes, and policies; and being compliant to training and specifications.
About you
- Education—related healthcare Degree/Masters or equivalent qualification preferable
- Minimum of 3+ years of experience, including an in-house creative or agency role working with Pharma sector clients
- Awareness of regulatory requirements in market AMG (German Medicines Act/Arzneimittelgesetz) with a familiarity with / intermediate understanding of the Rare Disease therapy area.
- Be open to developing such knowledge, outlined immediately above, further working with relevant Medical teams
- Strong flair, skills and passion for writing with conceptual ability and a solid knowledge of the digital landscape
- Strong written and verbal communication/presentation skills
- Able to manage the end-to-end copy process through regulatory boards and stakeholders through to final approval
- To have had relevant experience and being skilled in SEO copywriting, pairing best practices that drive traffic (keyword research), with compelling copy, encouraging a desired action, is a distinct advantage.
- Passion for networking and stakeholder engagement.
- Being up to date with the latest technical/scientific developments and relating them to various projects
- Client-oriented attitude with focus on creating strong long-term relationships with clients and encouraging others to work toward this goal
- Ability to assure timely completion of assignments
- Skilled in problem identification and problem-solving
- Detail-oriented, well-organized and timeline-driven with the ability to multitask.
- Experience working within a large multinational company in a matrix corporate environment is preferable.
- Should have medical copywriting experience in both German and English. German being the priority language. French or other European languages are desired, but not essential.
