Company Information
At Advarra, we are passionate about making a difference in the world of clinical research and advancing human health. With a rich history rooted in ethical review services combined with innovative technology solutions and deep industry expertise, we are at the forefront of industry change. A market leader and pioneer, Advarra breaks the silos that impede clinical research, aligning patients, sites, sponsors, and CROs in a connected ecosystem to accelerate trials.
Company Culture
Our employees are the heart of Advarra. They are the key to our success and the driving force behind our mission and vision. Our values (Patient-Centric, Ethical, Quality Focused, Collaborative) guide our actions and decisions. Knowing the impact of our work on trial participants and patients, we act with urgency and purpose to advance clinical research so that people can live happier, healthier lives.
At Advarra, we seek to foster an inclusive and collaborative environment where everyone is treated with respect and diverse perspectives are embraced. Treating one another, our clients, and clinical trial participants with empathy and care are key tenets of our culture at Advarra; we are committed to creating a workplace where each employee is not only valued but empowered to thrive and make a meaningful impact.
Job Overview Summary
The Product Marketing Director – Site Solutions is responsible for owning the go-to-market strategy, launching process, and execution of solution, customer, and thought-leadership content in support of Advarra’s site technology and services business. As an integral part of Advarra’s marketing leadership team, this role is responsible for developing compelling marketing and sales content that brings solutions to life for buyers, moving them along their journey to accelerate sales cycle, increase win rates, and improve customer retention. The right candidate will bring a “full stack” product marketing skill-set that includes generating buyer insights through primary and secondary research, conducting competitive analysis, developing differentiated positioning and messaging, working with executive-level customers to tell success stories, and developing sales collateral. The role will influence product roadmap decisions by surfacing emerging trends and customer needs. The role will also collaborate across the Advarra marketing team and broader Advarra organization to create and optimize engaging content that establishes Advarra as an industry thought leader. The role will report to the Head of Product Marketing. This position requires strong strategic thinking, exceptional communication (writing and PowerPoint) skills, and proven leadership in B2B product marketing.
Job Duties & Responsibilities
- Partner with commercial and product leadership to develop and execute the overall product marketing strategy to align with company goals, driving market differentiation, product adoption, and revenue growth.
- Develop, deliver, and own product/services positioning and messaging that differentiates Advarra’s offerings, demonstrates their value to buyers, and get feedback from buyers to inform messaging.
- Collaborate closely with the sales team to ensure the GTM strategy and value propositions are resonating in the market and create feedback loops to refine the value proposition and product positioning.
- Serve as the voice of potential customers to influence product vision and roadmaps by identifying potential use cases, problems to be solved, emerging market trends, and competitor performance, and pressure-test potential product features and concepts.
- Develop and lead new product launches and feature releases, ensuring alignment across the Product, Sales, and Marketing organizations, including packaging, positioning, messaging, and naming.
- Conduct competitive landscape analyses and deep-dives on core competitors to build battlecards, head-head selling materials, and differentiated messages. Also, advise product teams on strategies for building a differentiated solution.
- Work collaboratively across product, sales, and marketing teams to ensure releases are high-value, effective, timely, and reach the right audience through the right channels. Partner with the rest of marketing on paid, earned, shared and owned strategies.
- Collaborate with Sales and Enablement to develop and deliver trainings that ensure the sales team is enabled on the buyers, competitors, messaging, customer stories, and content.
- Establish clear goals and KPIs to measure the success of product marketing initiatives in support of the business and measure the achievement of marketing goals
- Drive awareness and core messaging with internal and external stakeholders and client targets aligning all communications to help build/extend core messaging and brand equity in support of the line of business’s strategic vision
- Collaborate with product management and sales teams to collect market data and drive product direction
- Create content (e.g., sales enablement tools, case studies, press releases, website copy, blog posts, sales decks, sell sheets, videos, etc.) that clearly articulates how Advarra products and services benefit customers
- Provide editorial direction, design, production and distribution of all publications and social media
- Ensure business line maintains consistency to all Advarra branding materials and collateral
- Coordinate regular market research and monitor trends
- Help manage and provide thought leadership within customer community, including Advarra-led events, and work with event manager to help with strategy of products at trade show events
- Act as the product evangelist both internally and externally, representing the company at industry events, webinars, and customer meetings.
- Measure and report on the effectiveness of product marketing initiatives, making data-driven decisions to optimize performance.
- Brief industry analysts on a regular basis and build and maintain briefing materials to inform analyst reports.
Location
This role is open to candidates working remotely in the United States.
Basic Qualifications
- BS in Marketing Communications, Journalism, Public Relations, or Business OR equivalent experience
- 7+ years of product marketing experience required
- Experience in the life sciences industry
- Experience writing and executing strategic marketing plans
- Experience developing go-to-market strategies tailored to B2B customers
Preferred Qualifications
- MBA desired but not required
- 5+ years of experience with inbound marketing experience in a B2B, technology or consulting or services industry preferred
- Experience with marketing automation systems preferred
- Experience leading a team in support of strategic company marketing objectives is preferred
- Experience in the development of effective marketing programs and outreach lead generation methods
- An interest in understanding the industry and our business' mission
- Ability to translate strategic initiatives into executable strategies
- Proficiency in marketing metrics and analytics
- Excellent project and team management for internal teams and vendors
- Attention to detail with the ability to manage multiple projects and deadlines
- Solid problem-solving and business acumen skills, including strong analytical skills
- Strong interpersonal skills with internal and external clients.
- Strong persuasion and negotiation skills
- Ability to work highly collaboratively with cross-functional teams, while also possessing strong organizational skills to work independently and manage projects with many moving parts and deadlines
- Experience in direct and interactive marketing to include branding, creating/designing brochures, sales campaigns, social media maintenance, website design, and search engine optimization, etc.
- Collaborative relationship-building skills with internal and external customers
- Excellent organizational, written, and verbal communication skills
- Computer competency with fluency in Windows and Microsoft Office software applications (Excel, Outlook, PowerPoint, Word) is essential
Physical and Mental Requirements
- Sit or stand for extended periods of time at stationary workstation
- Regularly carry, raise, and lower objects of up to 10 Lbs.
- Learn and comprehend basic instructions
- Focus and attention to tasks and responsibilities
- Verbal communication; listening and understanding, responding, and speaking
Advarra is an equal opportunity employer that is committed to diversity, equity and inclusion and providing a workplace that is free from discrimination and harassment of any kind based on race, color, religion, creed, sex (including pregnancy, childbirth, and related medical conditions, sexual orientation, and gender identity), national origin, age, disability or genetic information or any other status or characteristic protected by federal, state, or local law. Advarra provides equal employment opportunity to all individuals regardless of these protected characteristics. Further, Advarra takes affirmative action to ensure that applicants and employees are treated without regard to any of these protected characteristics in all terms and conditions of employment, including, but not limited to, hiring, training, promotion, discipline, compensation, benefits, and separation from employment.
The base salary range for this role is $125,400 - $213,300. Note that salary may vary based on location, skills, and experience and may vary from the amounts listed above. This position may also be eligible for a variable bonus in addition to base salary as well as health coverage, paid holidays, and other benefits.
