Growth Product Manager, International Expansion

About Trafilea

Trafilea is a dynamic and innovative Tech E-commerce Group that operates multiple direct-to-consumer brands in the intimate apparel and beauty sectors, with a focus on using data-driven strategies to scale their businesses. In addition to our products, we have our own online community dedicated to promoting body positivity. As a rapidly growing global player, Trafilea is committed to creating high-quality products and services that enhance the customer experience and drive long-term growth.

Marketing@Trafilea: Work across multiple brands, leverage data-driven strategies, and drive rapid growth in a dynamic remote work environment. We have 3 business lines with brands based on digital marketing & growth strategies.

• Our intimate apparel Brands: Shapermint, Truekind and Shapermint Essentials,

• Our beauty Brands: Revel Beauty and Spa Dr.

• Our content and subscription Brand: The BodCon.

We’re looking for an creative and result-oriented Growth Product Manager, International Expansion to lead and orchestrated all strategic, operational, and product-related initiatives to successfully expand Trafilea’s brands, including Shapermint.com, into new international markets. This individual will act as the right hand of the International Expansion Director, driving cross-functional collaboration with Marketing, Tech, Logistics, Legal, and Finance teams to deliver scalable, user-centric solutions that ensure seamless market entry and sustained growth.

This role goes beyond Conversion Rate Optimization, focusing on enabling a localized and exceptional user experience tailored to each market while balancing scalability and profitability. The Growth Product Manager will ensure the seamless implementation of localized checkout experiences, payment methods, logistics infrastructure, warehouse setup, legal compliance, and customer support systems for each target country.

With a holistic understanding of international operations, this role will also evaluate and mitigate risks, optimize conversion currency strategies, develop solutions for returns, and ensure alignment with Trafilea’s global standards. The ultimate goal is to deliver tailored, scalable solutions that maximize revenue, profitability, and user satisfaction in each new market while maintaining the operational excellence required to sustain future growth.